Brand update for WSN

Published by Charles | Filed under New Features

After toiling for many months to come up with the original WSN logo and branding position, we were disheartened to see people typing in “win.com” to their browsers after reading the logo. This presented obvious problems. Not least of which was the free traffic we were driving to bwin.com (the owner of win.com). Its amazing what you can take for granted after working on something for long enough.

We decided that we needed our own in house graphics department and made recruitment of a new graphics designer a top priority. Earlier this year we hired an excellent designer, Mike Yue. Working with the whole organization, Mike has rebuild the WSN brand and logo from the ground up. We tried to maintain as much of the look and feel from the earlier branding as possible while clearly accomplishing our new objectives.

The new WSN.com: