Blue Square Review

FULL REVIEW - Blue Square (8.64)

Over its 10 year existence, Blue Square has built its reputation around being one of the safest, most reliable online bookmakers in the United Kingdom. Blue Square was a wholly owned subsidiary of the Intercapital Group Ltd. (ICAP) until January 2003 when it was acquired by Rank, one of the UK’s leading leisure and entertainment companies. They are associated with the Independent Betting Arbitration Service (IBAS) and are GamCare certified, which recognizes Blue Square’s achievements of high standards in player protection, social responsibility, and dedication to assisting their customers to play responsibly.

Blue Square is constantly updating and improving their site to ensure that they are among the elite in the online bookmaking industry. The site is very user-friendly; navigation is clearly defined, making it quite simple for punters to locate and wager on the match of their choice. Additionally, members have the option to personalize the site to their own preferences.

Blue Square has been known to be somewhat conservative with regards to their football odds pricing. They are by no means underpriced but you probably will not find a jaw-dropping deal here. However, being that they are the official sponsor of the Blue Square Premier League (formerly the English Conference National), they often offer a number of interesting bets that you cannot find anywhere else.

Two of the unique features offered by Blue Square are their Blue Square TV and Radio channels. These allow bettors to watch live or listen in to their respective events. They also offer in-play betting on all live football, further widening their range of football betting markets.

Complementing the online sports book, Blue Square offers a 24-hour Customer Service hotline and mobile betting application that enables punters to make wagers at anytime of the day. Although support's preferred means of communication is e-mail, they have been known to be slow to reply at times. That aside, Blue Square has a reputation for handling all disputes in a fair and professional manner.