Live Betting

Live betting (also commonly referred to as "live in-play" and “in-running” betting) was introduced to the online gaming industry over 5 years ago and has become increasingly popular ever since. This new, high-paced wagering method is responsible for the majority of turnover for most major European sportsbooks and is only gaining steam. The Asian market in particular is totally dominated by live betting.

For more information on live betting, check out our Live Betting FAQs at the bottom of the page.

bet365

Bet365 LIVE IN-PLAY

How to Play

Go to Bet365.com and register an account.
Login to your account and click on 'In-Play' from the top of the home page and select the event from the left hand menu.
Enter your stake in the Bet Slip and click 'Place Bet'.
Alternatively, simply select the event from the ‘Live In-Play’ section on the homepage.

Football Leagues

Europe - Italian Serie A, Belgian Jupiler League, Finnish Veikkausliiga, Polish Ekstraklassa, Portuguese Liga Sagres & Taça da Liga, Russian Premier League, Swiss Axpo Super League
South America - Campeonato Brasileiro Serie A, Campeonato Paulista, Copa do Brasil
Asia - Japanese J-League & J-League Cup, Chinese Super League, Asian Cup
Other Leagues - US Major League Soccer, Australian Hyundai A-League, UAE Cup & League, Pre-Season Friendlies
International - AFC, CONCACAF, UEFA, CONMEBOL, & CAF World Cup Qualifiers, AFC Asian Cup, AFF Championship, International Friendlies
International Club - UEFA Champions League Qualifiers, UEFA Europa League & Qualifiers, Copa Libertadores, Copa Sudamericana, CONCACAF Champions League

Other Sports

Tennis and cricket

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William Hill

WH In-Play Betting

How to Play

Register an account at Will Hill.
Click on "Live In-Play" on the upper left hand portion of the page and start betting away.

Football Leagues

UEFA Club Competitions - Champions League, Europa League
United Kingdom - Premiership, Championship, FA Cup, Carling Cup, League 1, League 2, Johnstone's Paint Trophy, Blue Square Premier, Scottish Premier League
Spain - La Liga
Italy - Serie A
Germany - Bundesliga
France - Ligue 1
Greece - Greek Super League
Scandinavia - Finnish Veikkausliiga, Norwegian Tippeligaen & Adeccoligaen, Swedish Cup, and Icelandic Premier League
Ireland - Eircom Premier League, FAI Cup, FAI League Cup
Other Leagues - Argentinian Torneo Clausura, Campeonato Brasileiro Serie A, Copa Libertadores, Japanese J-League, US Major League Soccer
International - World Cup 2010, European Championships, Confederations Cup, European U-21 Championships

Other Sports

Horse racing, basketball

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Live Betting FAQs

What is 'Live Betting'?

Live betting is the act of placing wagers on an event as the actual sporting event transpires. As the match plays out, the odds adjust in accordance with what is occurring on the pitch. The available betting market formats are the same as the pre-match propositions bettors are now used to, such as 1X2, Over/Under (Totals), Asian Handicap, and many more.

How do the odds move during the match?

As sentiment changes during a match, the odds change too. So, if Manchester United goes ahead 1-0 in a match, the live 1X2 odds (payout) for Manchester United to win would be considerably lower than if you were to place the wager prior to kick off. Score is not the only factor that causes movement in the odds. Bookmakers shift the odds based on countless factors such as possession, shots on goal, injuries, fitness, bookings and anything else that has potential to affect a match outcome.

For a better understanding of how the odds can potentially fluctuate, we will take the case of a recent German Bundesliga fixture between VFL Bochum and Eintracht Frankfurt. Prior to kickoff, Bet365 priced the 1x2 odds for Bochum at 2.40, Eintracht Frankfurt at 2.87, and the Draw at 3.25. Shortly after the start of the match, Lewis Holtby put Bochum ahead, 1-0 in the 9th minute. Subsequently, Bet365’s Live In-Play then offered a much lower payout for Bochum (1.57) and higher for Eintracht Frankfurt (6.00) and the Draw (3.75).

Later in the half, Marco Russ of Eintracht Frankfurt equalized in the 28th minute, completely turning the odds upside down with Bochum at 3.40, Eintracht Frankfurt at 2.75, and the Draw at 2.50. So despite the score being level at that point in the match, the bookmakers had completely reversed their stance on whom they perceive as the favorite with Eintracht Frankfurt being priced much shorter and Bochum much longer than prior to kickoff.

How to use Live Betting to your advantage

The lag time that occurs as bookmakers change their odds throughout the match affords bettors ample opportunity to find gaps in the market and place higher value bets. The goal for the bettor is to place their bets as they see a certain trend emerge (i.e. a team starting to create several scoring chances in a short time frame or added hostility leading to the greater likelihood of a certain team receiving a red card) and to get in at a better price before the bookmaker adjusts their odds accordingly. In other words, if you see that a team is about to score, place your bet quickly before the bookmaker lowers the odds.

Another tip is to research what point in their matches a particular team usually scores its goals. If you see a pattern emerge, such as frequent scoring late in matches, you can leverage this information to take advantage of the bookmaker odds. Time of goal information is available for every team on their WSN team page in the bottom of the right column.

Where can I try Live Betting?

The emergence of live betting has added a whole new dynamic to the online gaming experience and is certainly here to stay. Live Betting is now available for most major competitions and the coverage is growing rapidly. Check out WSN’s bookmaker reviews to see which bookmakers offer live betting to get in on the action today!