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  • Assessing Form

    In order for the concepts behind value betting to have any value to you, you will have to assess and assign probabilities to each outcome in a market. This process is accomplished by traditional research and analysis, otherwise known as handicapping, in the arena of sports betting, or assessing form, specifically for football betting.

  • Value Betting

    The increased subjectivity of sports betting affords the smart bettor the opportunity to identify bets that would be long-run profitable. These types of bets are called value bets. While any individual value bet may lose, this same bet over the long-run would be expected to yield a profit.

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