Betsson to Enter U.S. Sports Betting Market in Colorado

Betsson US Colorado

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Welcome Betsson to the United States!

Stockholm-based Betsson AB announced today that it will enter the U.S. online sports betting market by signing an agreement with Dostal Alley Casino, who will provide sports wagering in Colorado.

Pending approval, the online sportsbook will debut in early 2021 to start a 10-year agreement between both parties.

“I am very excited to reach this milestone, further expanding Betsson’s global reach by entering a new continent through the fast-growing online market in the US. Dostal Alley Casino has more than 60 years of experience of doing business in Colorado and will play an important role in our journey to build a U.S. presence,” said Pontus Lindwall, CEO and President of Betsson AB.

“The whole country has a strong culture of gambling and is now experiencing online penetration at an accelerated pace, where consumers are transitioning from traditional retail outlets to also now betting on their mobile devices. We have followed the developments in the U.S. closely since the possibility of a repeal of the PASPA and have carefully considered ways to enter the market. We are now looking forward to exploring the potential with our proprietary sportsbook.”

Dostal Alley Casino, located in Central City, Colorado, is a small, yet quaint casino established in 1991 as one of the first casinos in Colorado.

“As a company with over 28 years in the gaming business, we are thrilled to welcome Betsson to the U.S. as we partner with them for online sports betting in Colorado,” said CinDee Spellman, CFO of Dostal Alley Casino. “With their decades of experience in online gaming we are confident that they will bring the very best experience to players in the Centennial State.”

Almost two months ago, Colorado was the 18th state in the nation to legalize online sports betting, allowing 33 licenses. The online sports betting market in Colorado is estimated to reach approximately $200 million, with nearly six million residents and is home to the Colorado Rockies (MLB), Colorado Avalanche (NHL), Denver Broncos (NFL), Denver Nuggets (NBA) and Colorado Rapids (MLS).

The move also gives Betsson an opportunity to showcase the strength of its sportsbook in the U.S.  market and supports the ambition to sell its proprietary sportsbook to Business-to-Business (B2B) customers in the future.

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