Fanatics Launches New Unifies App Ahead of Football Season

The 2026 football season has officially arrived, and Fanatics is stepping up its game to celebrate.

The gambling giant has announced the launch of its new Fanatics Sports & Casino app, which combines its sportsbook, prediction, and casino platforms. This will allow players to seamlessly switch to the platform they want, depending on which are legal in their location.

 The new app will also make it easier for bettors to track and manage FanCash, which they can redeem for a wide array of prizes.

“FanCash, the currency of sport, connects the entire fan experience – Fanatics Sports & Casino is the only sports app that rewards every bet, every trade and every play with FanCash,” the operator shared in a statement announcing the launch. “Customers can then redeem their FanCash on what matters most to them as fans. No other operator can connect a Sunday parlay, trade, or spin to an official game-day jersey, signed rookie cards, vintage Mitchell & Ness, and beyond, and that difference is the foundation of the new app.”

The app has already gone live, meaning it is available for today's kickoff of the college football season.

Fanatics Keeping Its Foot on the Gas

DraftKings and FanDuel have dominated the US sports betting market since PASPA was overturned in 2018. With the launch of its new unified app, Fanatics shows it is still pushing hard to change that.

Fanatics Sportsbook has grown in popularity and has occasionally rivaled DraftKings and FanDuel in certain markets, including New York. The operator supplemented its thriving online sportsbooks with a prediction platform, allowing it to offer legal sports betting in most US markets.

The launch of the new unified app brings the operator in line with DraftKings, which launched a “super app” earlier this year.

Fanatics also managed to join FanDuel and DraftKings in becoming the official betting partners of the NFL for the 2026-27 season.