Soft2Bet Set to Make US Debut With New Caesars Deal

One of the top gambling software companies in the world is about to enter the US.

Caesars Entertainment has signed a new deal with Soft2Bet to enhance its online gambling offering in New Jersey. The software company has enjoyed international success since 2016 and holds 16 global licenses. 

Soft2Bet will also give Caesars bettors access to 12,500 new games on top of world-class B2C software. This is a massive win for the Las Vegas-based gambling operator, who is eager for new ways to compete in the competitive market.

“As a global company with a proven history of success and innovation, our plans to launch in the US is monumental for Soft2Bet and our continued growth,” Soft2Bet founder and CEO Uri Poliavich shared. “We are set to redefine gamification here in the US and ultimately provide players with an incredible gaming experience with the debut of a new and transformative iGaming brand this summer.”

Soft2Bet’s global success has led to several significant industry awards, including the Global Gaming Awards EMEA 2025. Because of this impressive success, many industry experts are celebrating the company’s arrival in the US market.

Don’t Sleep on Software

Many bettors don’t know much about their favorite sportsbooks' software, but it can make all the difference.

The software provided by companies like Soft2Bet affects the overall experience of an online sportsbook or casino. The ease of navigating the platform, placing bets, and managing your account all depend on the quality of the provider an operator uses.

Several sportsbooks have learned the importance of gambling software the hard way, but the best example comes from Washington, D.C. and the failed GameBetDC sportsbook. The nation’s capital decided to create their sportsbook to capture more tax revenue, but the platform was a massive failure. Bettors gave up on the troubled sportsbooks due to constant bugs and technical issues. The small market has thrived since ditching GameBetDC in favor of well-established sportsbooks with industry-leading software.