When you sign-up through links on our site, we may earn an affiliate commission. Learn more >
The Charlotte Hornets made big news last week when they announced that bet365 would be their new official sports betting partner. The deal allows for branding around the Hornets’ arena and gives bet365 a license to offer their online casino if sports betting goes live in January 2024. That makes bet365 the first and only online operator to be awarded access to the Tar Heel State.
“Since the day Governor Cooper signed sports wagering into law at Spectrum Center in June, we sought a partner that would help us provide our fans with new, additional opportunities to engage with their favorite sports teams. Hornets spokesperson Jacob Gallagher said if the deal. “We are confident that bet365 is a great fit with our organization and can help us do that.”
North Carolina’s sports betting rules require online operators to partner with a North Carolina sports franchise, stadium, track, course, etc. That means they do not need to go through tribal casinos. The state currently allows for up to 12 online operators, but only bet365 has officially gained access.
The Hornets are the fifth major US sports team to partner with bet365. The UK-based operator has slowly been growing their presence in the US. They are currently live in Colorado, Ohio, Kentucky, New Jersey, Virginia, and Iowa.
While bet365 has partners around the US, their one with the Hornets will give them a new level of visibility in the US. The operator will have signage at the Spectrum Center, on the Hornets' websites and social media, and on the baseline of the court. That means their logos will be visible during TV broadcasts, increasing the European sportsbook's exposure.
While bet365 has access to North Carolina’s new market, there is no date for when that will go live. The hope is that the state will be ready to go live in January 2024, but a lot of work remains to meet that goal.
Michael is an avid sports fan and a veteran bettor from Milwaukee. He learned the trade from his grandfather in Las Vegas as a kid and has turned that into a successful career. He cheers for all Wisconsin pro teams along with his Alma Mater Arizona State. He specializes in baseball betting, but has experience in football, basketball, and hockey as well. When he isn’t pouring over stats, he’s spending time with his two young children.More info on Michael Savio
© Rebel Penguin ApS 2023 (a subsidiary of Gaming Innovation Group Inc.)
We support responsible gambling. 21+ Only. Gambling problem? Call 1-800-Gambler.
WSN.com is run by iGaming Cloud Inc (a Gaming Innovation Group Subsidiary) and is registered with the New Jersey Division of Gaming Enforcement (DGE) under affiliate vendor ID 89744, with the Indiana Gaming Commission (IGC) under certificate of registration number SWR-000148, approved by the Pennsylvania Gaming Control Board as a gaming service provider, under certificate registration number 117656-1, possesses a Vendor Minor sports betting license from the Colorado Limited Gaming Control Commission (account number 94414163), granted a vendor registration number VR007603-20-001 by the Michigan Gaming Control Board, an interim Sports Wagering Supplier license, under license number SWS 066, issued by the West Virginia Lottery Commission, a sports betting vendor registration, under registration number #100400, issued by the Director of Gaming Licensing and Investigations of the Virginia Lottery to operate in the State of Virginia, and a Vendor Registration issued by the Sports Wagering Committee of the Tennessee Education Lottery Corporation.
Advertising disclosure: WSN contains links to online retailers on its website. When people click on our affiliate links and make purchases, WSN earns a commission from our partners, including ESPN and various sportsbooks.