wsn-newsletter Subscribe to WSN.

Bet365 Announces Partnership with Charlotte Hornets to Become First Operator in North Carolina

Written by: Michael Savio
Published November 21, 2023
2 min read
Bet365 to Become First Operator in North Carolina

The Charlotte Hornets made big news last week when they announced that bet365 would be their new official sports betting partner. The deal allows for branding around the Hornets’ arena and gives bet365 a license to offer their online casino if sports betting goes live in January 2024. That makes bet365 the first and only online operator to be awarded access to the Tar Heel State. 

“Since the day Governor Cooper signed sports wagering into law at Spectrum Center in June, we sought a partner that would help us provide our fans with new, additional opportunities to engage with their favorite sports teams. Hornets spokesperson Jacob Gallagher said if the deal. “We are confident that bet365 is a great fit with our organization and can help us do that.”

North Carolina’s sports betting rules require online operators to partner with a North Carolina sports franchise, stadium, track, course, etc. That means they do not need to go through tribal casinos. The state currently allows for up to 12 online operators, but only bet365 has officially gained access.

Bet365 Continues US Expansion

The Hornets are the fifth major US sports team to partner with bet365. The UK-based operator has slowly been growing their presence in the US. They are currently live in Colorado, Ohio, Kentucky, New Jersey, Virginia, and Iowa

While bet365 has partners around the US, their one with the Hornets will give them a new level of visibility in the US. The operator will have signage at the Spectrum Center, on the Hornets' websites and social media, and on the baseline of the court. That means their logos will be visible during TV broadcasts, increasing the European sportsbook's exposure.

While bet365 has access to North Carolina’s new market, there is no date for when that will go live. The hope is that the state will be ready to go live in January 2024, but a lot of work remains to meet that goal.

Michael Savio WSN Contributors

Michael Savio

Sports Betting Analyst

Expertise:
Gambling News
MLB
NCAAB
Online Sports Betting
Michael is an avid sports fan and a veteran bettor from Milwaukee. He learned the trade from his grandfather in Las Vegas as a kid and has turned that into a successful career. He cheers for all Wisconsin pro teams along with his Alma Mater Arizona State. He specializes in baseball betting, but has experience in football, basketball, and hockey as well. When he isn’t pouring over stats, he’s spending time with his two young children.
Email: [email protected]
Nationality: American
Education: Bachelor of Political Science
Favourite Sportsbook: Caesars Sportsbook
Favourite Casino: BetMGM Casino
Experience: 3 years
We've been featured on:
espn logo
reuters logo
cbs-news logo
forbes logo
entrepreneur logo
entrepreneur logo
We only list licensed sportsbooks
WorldSportsNetwork
WorldSportsNetwork
WorldSportsNetwork
WorldSportsNetwork
WorldSportsNetwork
Co2neutral

We support responsible gambling. Gambling can be addictive, please play responsibly. If you need help, call 1-800-Gambler.

WSN.com is managed by Gentoo Media. Unless declared otherwise, all of the visible content on this site, such as texts and images, including the brand name and logo, belongs to Innovation Labs Limited (a Gentoo Media company) - Company Registration Number C44130, VAT ID: MT18874732, @GIG Beach Triq id-Dragunara, St. Julians, STJ3148, Malta.

Advertising Disclosure: WSN.com contains links to partner websites. When a visitor to our website clicks on one of these links and makes a purchase at a partner site, World Sports Network is paid a commission.

Copyright © 2024