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The first casino to offer legal sports betting in New Jersey is unveiling their new sportsbook and lounge on June 29th.
The Borgata Hotel and Casino is opening their $12 million sportsbook later this month to attract the surge of betting revenue that has flooded New Jersey since the state legalized sports betting.
“Since Borgata arrived in the market, more than 15 years ago, we have maintained a steadfast dedication to property growth and development,” said Marcus Glover, president and COO of the Borgata.
“And we believe our new concepts (for the sportsbook) confirm our position.”
The Moneyline sportsbook will cover over 8,000 square feet and feature a 40-foot-wide by 11.5-foot-tall LED video wall showing all of the current sporting events.
The Borgata will assist the big screen with 17 additional 98-inch and 86-inch screens throughout the sportsbook.
A 35-foot long bar will have 19 slot machines embedded at each seat along the table-top.
A VIP lounge has also been constructed and will offer bar seats, high-top tables, booths and other luxury seating for high rollers.
For those bettors that don’t want to leave the sportsbook for food, a dining menu by Executive Chef Tom Biglan has been crafted featuring burgers, tacos and much more.
For betting, six windows and self-serve kiosks will be posted on the floor.
Another area known as Level One will cover 3,600 square feet with first-rate gaming and entertainment options.
Visitors to Level One will have the option of playing four blackjack tables or sitting at the personalized seating areas that offer lounge chairs, sofas, and ottomans for private gatherings.
The lounge will also exclusively offer a cocktail menu by Craig Schoettler, the chief mixologist for MGM Resorts International.
“When conceiving Moneyline and Level One, we knew we wanted to provide our guests with an experience that was more than a transactional venue for sports wagering,” Glover said.
“We felt Borgata’s guests deserved something that would advance the market,” he continued.
“And (we’ve done that) by bringing together sports, culinary, entertainment, gaming and nightlife into a destination experience they can enjoy seven nights a week.”
The Borgata became known as the first casino to offer sports betting in New Jersey on June 14th of 2018 when basketball legend Julius Erving placed the first bet.
With the burgeoning betting market in New Jersey, the Borgata is in direct competition with another new sportsbook for customers.
With the May betting figures just released, sportsbooks are only accounting for 18% of the total action each month.
Casinos believe that bettors who show up to place physical bets, rather than online, spend more money in rooms, food, and alcohol.
The Borgata hopes that their new sportsbook and accompanying lounge will give sports bettors a reason to leave the couch and spend an evening out at their casino.
Other casinos such as Harrah’s and Bally’s are also debuting sportsbooks that rival the Borgata’s in terms of size and amenities, but the Borgata feels that bettors will love their new sportsbook.
With the grand opening less than two weeks away, the casino is feverishly wrapping up last-minute details before unveiling one of the biggest and brightest sportsbooks in the state.
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