Survey Results Show Problem Gaming Messaging Has Been Effective

A recent YouGov poll showed that 84% of bettors are aware of responsible gambling programs, marking a significant win for the sports betting industry. Over 2,000 people were polled, all of whom had gambled at least once in 2022. When focusing on only sports bettors, the number jumps to 91%.

Responsible gaming programs have been a significant initiative for every state that has legalized sports betting, and these numbers confirm that their efforts have been successful. One of the arguments for legalizing the industry was that bettors could have easier access to these resources, which has been the case. While issues of problem gambling have seen an uptick as expected, so have the amount of resources to help. Many states use gambling tax revenue to support these programs, meaning many are well-funded.

Our industry’s success is based on earning customer trust, providing safeguards for responsible gaming, and implementing tools that our customers engage to bet responsibly,” AGA Vice President Cait DeBaun said. “Today’s data shows our united effort to elevate responsible gaming is clearly resonating with players and shaping a safer gaming landscape.”

Michigan’s Gambling PSA Among the Most Effective

While each state has been aggressive in its efforts to spread awareness, few have been better than Michigan. The Michigan Gaming Control Board (MGCB) launched a “Don’t Regret the Bet” PSA campaign earlier this year, promoting responsible betting and resources for problem gambling. They have spared no expense in pushing it out over the radio, TV, podcasts, streaming services, billboards, and everywhere else they have an audience. 

The campaign had critics when it was launched, with some saying the rhyming name took away from the severity of the message. Instead, it has been something that has stuck in bettors' heads, leading to more reaching out for help. The MGCB has hailed the success and is working to keep funding in place to run the PSA through 2024.