When you sign-up through links on our site, we may earn an affiliate commission. Learn more >
After months of preparing, Penn Entertainment announced that they will finally debut their new ESPN Bet platform. They will give bettors their first look at the new sportsbook at the ESPN Edge Conference in New York on November 9. Penn is set to launch ESPN Bet in mid-November, but the Edge conference will provide a preview of what bettors can expect.
“The ESPN Edge Conference continues to build momentum into year three with engaging conversations around the advancements in sports media technology,” said ESPN VP Kevin Lopes in a press release. “This year, some of the industry’s brightest minds will highlight their recent successes, how they hope to impact the future, and what it all means for the fan.”
The new online sportsbook will be replacing Barstool’s after Penn dropped them as a partner over the summer. Barstool is currently available in 17 states, giving ESPN Bet a significant presence soon after launching.
Given the sports media giants’ popularity, many expect the sportsbook to become a top industry player quickly.
Barstool’s foray into the sports betting industry did not go smoothly. While the sportsbook fared well, they ran into several controversies surrounding how they used their media personalities to promote the sportsbook or specific bets. One example came from a bet one of their personalities promoted a “Can’t Lose Parlay” to attract users to the sportsbook.
Many states have specific rules and regulations on how sportsbooks can promote themselves. States like Massachusetts argued that Barstool violated those rules by promoting a bet as a guaranteed win. Barstool has argued the media personality who promoted the parlay was famous for being a lousy bettor, making the “Can’t Lose Parlay” title more satirical than a serious statement. Even though the Barstool sportsbook will soon be closing, Penn continues to deal with the fallout.
Given that ESPN has an even more significant media presence, many states have expressed concern over how they will be involved with promoting the sportsbook. Penn has not been forthcoming with those answers, but we may learn more once they debut the new platform.
Michael is an avid sports fan and a veteran bettor from Milwaukee. He learned the trade from his grandfather in Las Vegas as a kid and has turned that into a successful career. He cheers for all Wisconsin pro teams along with his Alma Mater Arizona State. He specializes in baseball betting, but has experience in football, basketball, and hockey as well. When he isn’t pouring over stats, he’s spending time with his two young children.More info on Michael Savio
© Rebel Penguin ApS 2023 (a subsidiary of Gaming Innovation Group Inc.)
We support responsible gambling. 21+ Only. Gambling problem? Call 1-800-Gambler.
WSN.com is run by iGaming Cloud Inc (a Gaming Innovation Group Subsidiary) and is registered with the New Jersey Division of Gaming Enforcement (DGE) under affiliate vendor ID 89744, with the Indiana Gaming Commission (IGC) under certificate of registration number SWR-000148, approved by the Pennsylvania Gaming Control Board as a gaming service provider, under certificate registration number 117656-1, possesses a Vendor Minor sports betting license from the Colorado Limited Gaming Control Commission (account number 94414163), granted a vendor registration number VR007603-20-001 by the Michigan Gaming Control Board, an interim Sports Wagering Supplier license, under license number SWS 066, issued by the West Virginia Lottery Commission, a sports betting vendor registration, under registration number #100400, issued by the Director of Gaming Licensing and Investigations of the Virginia Lottery to operate in the State of Virginia, and a Vendor Registration issued by the Sports Wagering Committee of the Tennessee Education Lottery Corporation.
Advertising disclosure: WSN contains links to online retailers on its website. When people click on our affiliate links and make purchases, WSN earns a commission from our partners, including ESPN and various sportsbooks.