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Fanatics Sportsbook has been in the news quite a bit lately. Most recently, Fanatics was granted a sportsbook license in Massachusetts and has a deal in place to buy PointsBets US Sportsbook.
Fanatics has now had a little of their momentum stalled as the Ohio Casino Control Commission requested Fanatics stop their promo offer where customers purchasing merchandise from Fanatics Apparel also got a special bonus bet at the sportsbook.
The only place sports bettors can use the Fanatics Sportsbook right now is in Ohio and Tennessee. Also, both states are only in beta testing, with users having to sign up and get approved to use the Sportsbook.
After the purchase of PointsBet is complete, and with their recent approval in Massachusetts, within a few months' time, Fanatics could be operating in almost 20 states. It will be worth watching to see if Fanatics goes for a full launch or continues in their beta testing system in each state.
The deal that Fanatics was running was actually a very unique offer that has yet to be seen in the American sports betting industry. The deal was for customers purchasing merchandise at the Fanatics Apparel part of their company, where you would also get bonus betting money equal to what you spent in apparel up to $500.
Obviously, this deal is very interesting and an industry first. The question is this type of promo offer dead in the water or does the OCCC need more time to look at the legality of the offer and allow it in the future? There is also the potential that this type of deal is only going to be allowed on a state-by-state basis.
We will continue to track these types of promo offers as more details about the legality of the offers become available.
Michael is an avid sports fan and a veteran bettor from Milwaukee. He learned the trade from his grandfather in Las Vegas as a kid and has turned that into a successful career. He cheers for all Wisconsin pro teams along with his Alma Mater Arizona State. He specializes in baseball betting, but has experience in football, basketball, and hockey as well. When he isn’t pouring over stats, he’s spending time with his two young children.More info on Michael Savio
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