When you sign-up through links on our site, we may earn an affiliate commission. Learn more >

Hard Rock Unveils Rebranded and Improved Sportsbook Ahead of Florida Re-Launch

Written by: Michael Savio
Published July 24, 2023
6 min read
Hard Rock Rebranded Sportsbook Ahead Florida Relaunch

Hard Rock has wasted no time getting ready for their re-launch in Florida. The gaming giant unveiled a new-look sportsbook last week, re-branding it as Hard Rock Bet. The upgraded site and app are now live in Arizona, Indiana, Ohio, Tennessee, and Virginia. New Jersey will also be getting the upgrade, though that may not happen until closer to the start of the NFL season.

Along with the rebrand comes a new, sleeker appearance and new features. One of those features is a “flex parlay,” which allows players to make a parlay but determine how many legs need to win. That means you can still win even if the full parlay loses. This is a unique feature in the industry and could make Hard Rock an even bigger player in the sports betting industry.

Hard Rock initially launched its sportsbook in 2022 but failed to get the traction it hoped for. With this rebranding, they hope to make a bigger splash in the rapidly expanding industry. With their relaunch in Florida imminent, it seems clear that Hard Rock has a promising future.

Hard Rock Will Have Sole License in Florida

One of the biggest motivations for this rebrand is the operator's upcoming relaunch in Florida. The state legalized sports betting in 2021, awarding the Seminole Tribe (who owns the Hard Rock brand) the right to run its sports betting industry. The Tribe launched an official Hard Rock sportsbook, but they were soon forced to cease operations.

Not long after going live, legal challenges arose over the Seminole Tribe’s sports betting. Opponents argued that the Indian Gaming Regulatory Act, which paved the way for Tribal Casinos, was incorrectly applied to sports betting. The lawsuit paused sports betting as it worked its way through the legal system. The challenge was ultimately rejected by a Circut Court, which officially made sports betting legal in Florida once again.

Image for Michael Savio

AUTHOR

Michael Savio

423 Articles

Michael is an avid sports fan and a veteran bettor from Milwaukee. He learned the trade from his grandfather in Las Vegas as a kid and has turned that into a successful career. He cheers for all Wisconsin pro teams along with his Alma Mater Arizona State. He specializes in baseball betting, but has experience in football, basketball, and hockey as well. When he isn’t pouring over stats, he’s spending time with his two young children.

More info on Michael Savio
We've been featured on:
espn logo
reuters logo
cbs-news logo
forbes logo
entrepreneur logo
entrepreneur logo
We only list licensed sportsbooks
WorldSportsNetwork
WorldSportsNetwork
WorldSportsNetwork
WorldSportsNetwork

© Rebel Penguin ApS 2024 (a subsidiary of Gaming Innovation Group Inc.)

We support responsible gambling. 21+ Only. Gambling problem? Call 1-800-Gambler.

WSN.com is run by iGaming Cloud Inc (a Gaming Innovation Group Subsidiary) and is registered with the New Jersey Division of Gaming Enforcement (DGE) under affiliate vendor ID 89744, with the Indiana Gaming Commission (IGC) under certificate of registration number SWR-000148, approved by the Pennsylvania Gaming Control Board as a gaming service provider, under certificate registration number 117656-1, possesses a Vendor Minor sports betting license from the Colorado Limited Gaming Control Commission (account number 94414163), granted a vendor registration number VR007603-20-001 by the Michigan Gaming Control Board, an interim Sports Wagering Supplier license, under license number SWS 066, issued by the West Virginia Lottery Commission, a sports betting vendor registration, under registration number #100400, issued by the Director of Gaming Licensing and Investigations of the Virginia Lottery to operate in the State of Virginia, and a Vendor Registration issued by the Sports Wagering Committee of the Tennessee Education Lottery Corporation.

Advertising disclosure: WSN contains links to online retailers on its website. When people click on our affiliate links and make purchases, WSN earns a commission from our partners, including ESPN and various sportsbooks.