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Betway, the UK-based online gaming company, announced it is entering the US by signing a new brand licensing agreement with Digital Gaming Corporation. The prominent online casino operator will initially work with DGC, as their content provider in ten US states.
The Betway brand currently operates in over 20 regulated gaming markets across the world with global recognition for excellence. Informing this agreement, DGC is pledging to continue to strive toward expanding their footprint across the US and was committed to finding partners aligning with their strategic objectives.
Betway is best known for its online gambling brands including Betway Casino and Betway Sportsbook. They offer bingo, poker, and several other gaming options. Targeting the US, the company will concentrate on the growing sector for sports wagering along with specific casino games, available for both mobile and desktop platforms.
Marketed under the Betway brand, DGC has plans to offer a variety of lines on all sports plus in-play wagering for all US and European professional sports leagues. All games and options made available under each ten state’s wagering jurisdictions. DGC Betway will also offer many unique features including live streaming of events. They will include Bet Builder, partial cash-out, and early cash-out options as well.
Both companies emphasized a pledge that their products, whether involving sports wagering or online casino betting will enforce a safe, responsible gaming experience.
In an interview, Betway’s Alan Alger spoke to EGR about the new partnership agreement which included an exclusive brand licensing agreement with Digital Gaming Corporation to use the Betway brand for all operations.
New Jersey was the first state where DGC signed a slot machine delivery agreement, in partnership with BetMGM. This agreement was approved in September 2020.
The meteoric rise of online gambling over the past two years in the US has allowed international operators like Betway the opportunity to move into the country. In 2020, the well-known international operator the Kindred Group launched their Unibet brand based in Malta. The company has begun agreements in Arizona and California.
Unibet has entered into a ten-year agreement with the Quechan Tribe of the Fort Yuma Indian Reservation. The partnership includes sports betting services online and in retail, plus iGaming. The launch in both states is conditional on the implementation of sports betting and legislation for online wagering.
In the upcoming months, Betway will be seeking out-licensing agreements, planning to enter these ten US markets to begin operation and further their excellent reputation for new sportsbook customers.
Larry Gibbs is both a seasoned journalist and a respected online gaming industry consultant. His wry commentary & sharp analysis have appeared in numerous top gaming and sports wagering publications. He has also served as Vice President of US Gaming Services, a marketing research organization with 15 years of experience in US online wagering. He has spoken at noted gaming industry conferences including G2E, GiGSE, and NCLGS.
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