Caesars Expands Horseshoe Casino Brand With Launch in Three States

Caesars launched its new Horseshoe online casino platform last month in Michigan, but the company wasn't done expanding the brand.

The Horseshoe Online Casino went live in Ontario, Pennsylvania, and West Virginia in the last week alone. Caesars acquired the historic Las Vegas brand in 2004 and is now looking to use it to expand its presence in the iGaming market. The platform is also coming close to launching in New Jersey as they wait on the final regulatory approvals.

“The Horseshoe brand is anchored by a promise to put the player first,” Caesars Digital SVP Matt Sunderland shared in a press release. “A brand with such a storied past deserves an online equivalent that pays respect to the legacy it has established in gaming, and that is what we’ve created with Horseshoe Online Casino. This launch reinforces our multi-brand online casino strategy by seamlessly bringing another one of our world-class Caesars brands into the palms of players’ hands.”

While Caesars already has several other online casino skins, it hopes to offer customers a more authentic Las Vegas casino experience by offering progressive jackpots, higher game limits, and other perks to appeal to more experienced gamblers.

Caesars now owns the online brands of several classic Las Vegas casinos, including Harrah’s and Tropicana.

Horseshoe NJ Launch Planned For End of 2024

Last week’s launches aren’t the end of Caesars' plans for the Horseshoe Online Casino. The company is now pushing to launch a new online casino brand in New Jersey, one of the largest markets in the region. While there is no firm date for the launch, Caesars has shared that they hope to have the Horseshow platform live ahead of the New Year.

Once launched, Horseshoe will join Caesars Palace Casino and Harrah’s Casino as Caesars-owned skins in the Garden State.