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Circa Sports Set to Launch in Kentucky After Announcing Partnership With Cumberland Run

Written by: Michael Savio
Published October 6, 2023
6 min read
Circa Sports Set to Launch in Kentucky After Announcing Partnership With Cumberland Run

The Bluegrass State will soon have its eighth online sportsbook. Circa Sports announced a new partnership with the famous Cumberland Run harness track, allowing them to launch retail and online sportsbooks in Kentucky. Circa will be able to set up retail locations at Cumberland Run and three Mint Gaming Hall locations, while their online sportsbooks should launch later this year.

“We’re happy to partner with Circa Sports mobile betting. We already have a great relationship with Derek and his Las Vegas property, Circa, using their fabulous hotel and unique year-round pool amphitheater Stadium Swim as part of our trip-to-Vegas promotions,” Cumberland Run part owner Marc Falcone said in a press release.

The Las Vegas-based operator had its license approved by the state but was not able to finalize a local partnership in time for the launch of sports betting in Kentucky. While their online sportsbooks are small, their Las Vegas sportsbook is considered to be the best in the country. Their online platform is sharp and has been rapidly gaining popularity, leading to Circa’s expansion.

Kentucky will be the fifth state that Circa will be available in, joining Colorado, Iowa, Illinois, and Nevada.

Kentucky Mobile Sports Betting Off to a Quick Start

Circa didn’t miss the launch of Kentucky mobile sports betting by much, as the industry went live on September 28. Seven sportsbooks launched, and over 312,000 new accounts have been set up since. The operators reported that their geolocation verification process had been used over nine million times, signaling a strong start for mobile sports betting.

Retail sports betting went live in the Bluegrass State back on September 7. The state announced they saw over $4.5 million in wagers from retail sports betting before mobile went live, exceeding expectations.

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Michael Savio

477 Articles

Michael is an avid sports fan and a veteran bettor from Milwaukee. He learned the trade from his grandfather in Las Vegas as a kid and has turned that into a successful career. He cheers for all Wisconsin pro teams along with his Alma Mater Arizona State. He specializes in baseball betting, but has experience in football, basketball, and hockey as well. When he isn’t pouring over stats, he’s spending time with his two young children.

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