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The fast expansion of the Fanatics Sportsbook continued this week as they went live in Colorado this week.
Fanatics officially launched their new sportsbook in the Centennial State on Monday. The sportsbook will replace PointsBet after acquiring the operator’s US business over the summer.
Access to a Colorado license was a big reason why Fanatics pushed to acquire PointsBet. The state has the sixth-largest handle since the Professional and Amateur Sports Protection Act (PASPA) was overturned in 2018. The market has 19 sportsbooks, and their sports betting law allows up to 30 licenses to be issued. DraftKings and FanDuel dominate the market share, but PointsBet has carved out a solid user base to which Fanatics now has access.
On top of taking over the PointsBet Sportsbook, Fanatics will also assume its partnership with Kroenke Sports & Entertainment. The partnership allows Fanatics to add signage to the Ball Arena, where the Denver Nuggets and Colorado Avalanche play.
Colorado is the eighth state that Fanatics Sportsbook is now live in. They join Kentucky, Maryland, Massachusetts, Ohio, Tennessee, Virginia, and West Virginia. The operator is expected to continue to expand quickly, thanks to their acquisition of PointsBet.
All PointsBet users in Colorado will be able to log into the new Fanatics Sportsbook using their same username and password.
Fanatics is now available in eight states after adding three in the last month alone, including Colorado, Virginia, and West Virginia. They also announced a partnership with the Connecticut State Corporation last week, with a launch date targeting mid-December.
The rapid expansion for Fanatics has gone according to plan so far. The operator acquired PointsBet largely for the ability to add markets quickly, making them an immediate player in a crowded sports betting industry. DraftKings briefly tried to block the deal by making a last-minute bid to purchase PointsBet’s US business, but Fanatics upped their bid to seal it.
Michael is an avid sports fan and a veteran bettor from Milwaukee. He learned the trade from his grandfather in Las Vegas as a kid and has turned that into a successful career. He cheers for all Wisconsin pro teams along with his Alma Mater Arizona State. He specializes in baseball betting, but has experience in football, basketball, and hockey as well. When he isn’t pouring over stats, he’s spending time with his two young children.More info on Michael Savio
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