theScore Bet Sportsbook Launches Operations in Colorado
- theScore Bet Sportsbook received authorization this week to begin offering mobile sports betting in Colorado.
- The authorization came on the heels of an agreement between Score Media and Gaming Inc. and Jacobs Entertainment Inc.
- theScore plans to launch operations in Colorado later in August.
A mobile sports betting platform operated by Score Media and Gaming Inc. is set to launch later in August after it met all requirements set forth by the Colorado Division of Gaming.
Mobile Sports Betting Launching in Colorado
Score Digital Sports Ventures Inc., a subsidiary of Score Media and Gaming which owns theScore Bet Sportsbook, first announced it would attempt to launch its mobile sports betting app in Colorado back in January.
Over the course of the last six months, the platform managed to satisfy the Colorado Division of Gaming, adhering to all rules and regulations surrounding sports betting in the state.
“We can’t wait to launch theScore Bet in Colorado later this month and showcase our incredible betting product to the passionate sports fans there,” John Levy, the Founder, and CEO of theScore, said in a press release.
“This regulatory approval is another significant step toward theScore Bet’s multi-state expansion as we roll out our uniquely integrated media and betting experience across the country.”
A Groundbreaking Agreement
Score Media and Gaming reached an agreement with a subsidiary of U.S. gaming operator Jacobs Entertainment Inc., thus helping the app get off the ground in Colorado. The agreement helped Score Media and Gaming secure market access in Colorado to launch its app.
theScore is a market leader in mobile innovation
J.J. Garcia, the vice president of Colorado operations of Jacobs Entertainment Inc., said in a press release in January. “Their sports app is already one of the most popular in North America and, with theScore Bet, they are now leading the way in the integration of digital media and sports betting to deliver a revolutionary and holistic experience for fans. “Their visionary and unique approach truly sets them apart and we’re thrilled to partner with them.”
A First of Its Kind
theScore Bet Sportsbook app became the first-ever mobile sports betting application created by a media company when it launched in Sept. 2019. Initially created to support mobile wagering in New Jersey, the app has been integrated into theScore’s sports app, which delivers personalized scores, news, and stats for fans across the nation.
The app also allows fans to report scores from games they attend, including high school and other amateur contests to allow others to follow along. This has allowed it to quickly become one of the most popular sports news apps in the country, catering to millions of users.