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The NFL’s New York Jets franchise and 888casino NJ have entered into a sponsorship agreement that will see the company’s promotional materials displayed significantly throughout the Jets’ home for games, MetLife Stadium.
With the NFL relaxing their stance toward gambling in the United States, teams like the Jets are entering into partnerships with gaming providers in an effort to expand their popularity and reach.
The agreement with 888 is not the first gaming deal that the NFL franchise has completed as the team agreed last year that MGM would be their official gaming partner.
In contrast, the deal with 888casino NJ is the team’s first deal with a physical gaming location and makes the casino operator an “official sponsor” of the club.
For 888, the agreement with the Jets gives the company clout in an already crowded New Jersey gambling market where companies are working hard to get market share.
“We couldn’t be happier with this deal. Partnering up with the New York Jets is a dream come true for us. We are so excited to be the first NJ online casino to sponsor an NFL team,” said Yaniv Sherman, Head of Group Commercial Development at 888.
“At 888casino NJ, we are always looking to score huge wins – this one certainly ranks right up there among the best of them. We look forward to supporting the New York Jets in every way by promoting them to the best of our abilities.”
The sponsorship deal will entail that the gaming operator feature the Jets on their website and in turn, the team will highlight 888 in their stadium and other team-related locations.
888casino NJ will also be given permission to use the New York Jets logo and other assorted branding in marketing materials, in commercials during games and across the team’s online sites and social media accounts.
The exclusivity in marketing the partnership across all media platforms is a highlight of the deal for the 888 leadership.
“This is a big deal for the NFL and for 888casino, and we are proud to promote the NY Jets. 888casino is a leading New Jersey online casino, with a strong and growing player base,” said Sherman.
“We recently upgraded our operations with the rollout of a brand-new Orbit platform with powerful functionality, feature-rich new casino games, and quick-click entertainment for our players,” he continued.
“Our football-loving fans in New Jersey can experience world-class entertainment on every play, as we strengthen our roots in the US, with substantial growth prospects in mind.”
Not only are there a handful of teams that have partnered with gaming operators in recent months but the NFL has agreed to a sponsorship deal with Caesars Entertainment, making the company the league’s first-ever casino sponsor.
In addition to the Jets, the Dallas Cowboys inked a deal with the WinStar World Casino and Resort in September of 2018, making the casino the first gaming operator to enter into a sponsorship deal with an NFL team.
The deal between the Jets and 888 will certainly remain lucrative for both parties as sports betting continues to flourish in New Jersey as the state is nearing the $4 billion mark in total bets since statewide legalization in 2018.
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