Image for Larry Gibbs Larry Gibbs - October 14, 2022

Go Michigan! Soaring Eagle Casino & Resort Targets Sports Betting for January

Soaring Eagle Casino Resort Targets Sports Betting January
  • The Ascend Sportsbook & Lounge is Michigan’s newest sportsbook for January debut
  • Many new changes and upgrades at the casino will accommodate sports bettors 
  • Online sports wagering is a priority and may also be available for Michigan early in 2021

A new and exciting sportsbook will enter the Michigan landscape in January 2021. The Soaring Eagle Casino and Resort in Mount Pleasant made their announcement. The casino plans to rename its sports bar to Ascend Sports Book & Lounge. At this juncture, there has been no technology partner for the sportsbook announced by the Saginaw Chippewa Indian Tribe that owns the casino.

The addition will only enhance the offerings that already exist in the venue including table games, bingo, slots, entertainment multiple restaurants, and bars.

The Michigan sports wagering scene is expanding rapidly. Soaring Eagle’s sister property, Saganing Eagles Landing Casino will offer sports wagering at its Creekside Lounge in Standish, MI. The Slot Place and Bingo Hall in Mount Pleasant will also be announcing a new sportsbook for their venue soon.

Overall, there are a total of 26 casinos in the state of Michigan with 23 tribal casinos and 14 casinos available with legal sports betting for players. Three casinos are in Detroit. In mid-March, MGM Grand, Greektown, and MotorCity opened their brick-and-mortar sportsbooks, just days before US major sports leagues shut down during the early stages of COVID-19. The Soaring Eagle casino is a well-known brand within the state and Michigan’s largest casino.

Chief Executive Officer, Mike Bean commented:

We will be upgrading Ascend, an already great venue, to accommodate sports betting. Changes will include more televisions, betting kiosks, a betting window, and a ticker tape. The improvements will be in phases, initially starting with kiosk betting until the betting window modifications are complete.

Along with the site changes to accommodate sports wagering, Bean said they would be announcing their sports betting technology partner in the immediate future.

Online on the Way

All legislators in the state are wise to the overwhelming demand for online sports wagering. Sports bettors in Michigan can expect to see online gambling to be officially launched in the state soon, perhaps simultaneously in January. As a timing goal, it would be hopeful to capitalize upon both the NFL playoffs and Super Bowl wagering.

It is expected when the Michigan Gaming Control Board meets this week, there will be further updates on when online betting will potentially go live.

Involving the Soaring Eagle Casino, the tribe is planning to use its own branding for online casino gaming and sports betting in the future.

Many of the top US sports betting operators including FanDuelBetMGM, DraftKings Sportsbook, Penn National’s Barstool Brand and PointsBet are all expected to also launch online sportsbooks in the state.

By state law, Michigan players must be at least 21 years old to join any one of these outlets to wager on sporting events.

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AUTHOR

Larry Gibbs

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Larry Gibbs is both a seasoned journalist and a respected online gaming industry consultant. His wry commentary & sharp analysis have appeared in numerous top gaming and sports wagering publications. He has also served as Vice President of US Gaming Services, a marketing research organization with 15 years of experience in US online wagering. He has spoken at noted gaming industry conferences including G2E, GiGSE, and NCLGS.

Email: [email protected]

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