Fanatics Launches Full Online Sportsbook as Beta Test Ends

After six months of beta testing, the full Fanatics Sportsbook is officially live in four states. The beta test began in Tennessee in March, with Fanatics looking to work out bugs ahead of the launch. Fanatic’s full sportsbook will now be available in Maryland, Massachusetts, Ohio, and Tennessee. 

“After six months of beta testing, we are excited to officially launch the Fanatics Sportsbook product to the public. We are laser-focused on solving pain points facing customers by offering a faster, easier, and more rewarding sports betting experience. The strategic patience to build a product for the long term has given us an opportunity to redefine a customer’s expectation of what a sportsbook should be. With the Fanatics Sportsbook product foundation built and wholly owned, customers should expect unparalleled speed of feature improvement, delivery, and innovation,” Chief Product Officer Scot McClintic said in a press release.

The operator put a lot of time into the testing, hoping it would help them immediately compete in the US Market. With sites like DraftKings and FanDuel dominating the market share, Fanatics is looking to avoid being steamrolled by large competitors with superior platforms. The operator's acquisition of PointsBet’s US business will also give them an advantage, handing them a chance to become one of the top sportsbooks in the US quickly.

Fanatics Look to Continue Quick Expansion

Fanatics is starting with just four states, but we expect that number to grow quickly. When they bought PointsBet Sportsbook’s US business, they also acquired their licenses in 11 different states. Fanatics is waiting for those licenses to transfer so they can expand their sportsbook across the US. Three of them are expected to transfer to Fanatics this month, though it has not confirmed which states they will be for. 

The big prize of the PointsBet acquisition is the New York license, which will give fanatics access to one of the most profitable betting markets in the country.