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Bally Bet Sportsbook Re-Launches After Platform Switch

Written by: Michael Savio
Published September 1, 2023
6 min read
Bally Bet Sportsbook Relaunches

Bally Bet has officially completed their switch to the new Kambi platform for their sportsbook. The operator has been offline since June 30, hoping to complete the change before the NFL season begins

Bally’s had initially created their own platform to maximize their revenue, but the platform paled compared to other popular sportsbooks. That led them to partner with Kambi to give their sportsbook an upgrade. Bally’s also has an agreement with White Hat Gaming to upgrade their account management features. 

“As we continue to expand our online presence across the US, adding to our well-established retail footprint, it is a pleasure to have our PAM provided by an equally ambitious and innovative company.”  Bally’s shared in a press release announcing the agreement, “We are thrilled to be working with White Hat Gaming and look forward to accelerating our growth through its revolutionary platform, which will aid us in becoming the premier, full-service, vertically integrated casinos and resorts, online sports betting, and iGaming company,”

Bally’s hopes that this upgrade can help them better compete against the major players in the industry. Their sportsbook will again be live in Arizona, Colorado, Iowa, Indiana, Ohio, New York, and Virginia. So far, they have been among the sportsbooks struggling to capture market share, but a new platform could help them fix that. 

Bally Bet Launches in Ohio

In addition to re-launching in six states, Bally Bet is also now live in Ohio. The market was a significant add for Bally’s, but they wanted to wait for the new platform before going live. They do already have a foothold in the Buckeye State, thanks to a 2022 partnership with the Cleveland Browns, which will last until 2032. 

All Bally Customers Must Re-Register Their Accounts

Bally Bet had to close all player accounts as part of the platform change. That means players returning to the platform will need to re-register in order to resume playing. While shuttering accounts was necessary, it will make it harder for them to win back their former customers. Still, enough promotions and bonuses could be enough to overcome that hurdle. 

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Michael Savio

423 Articles

Michael is an avid sports fan and a veteran bettor from Milwaukee. He learned the trade from his grandfather in Las Vegas as a kid and has turned that into a successful career. He cheers for all Wisconsin pro teams along with his Alma Mater Arizona State. He specializes in baseball betting, but has experience in football, basketball, and hockey as well. When he isn’t pouring over stats, he’s spending time with his two young children.

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