DraftKings Launch Colorado Retail Sportsbook at Mardi Gras Casino
- DraftKings and Twin River Worldwide Holdings will launch a temporary retail sportsbook at the Mardi Gras Casino in Black Hawk, Colorado.
- The DraftKings Sportsbook at Mardi Gras Casino will be DraftKings’ seventh retail outlet.
- The permanent location is due to be complete in the coming months and will provide state-of-the-art facilities for its patrons.
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On Friday, July 10, DraftKings will open its first retail sportsbook in the state of Colorado. DraftKings will partner with Twin River Worldwide Holdings to launch the brick-and-mortar sportsbook at Mardi Gras Casino in Black Hawk.
State-Of-The-Art Sportsbook on the Horizon
Located on the first floor at Mardi Gras Casino, which was acquired by Twin River in January 2019, this will be a temporary sportsbook while construction is underway at the permanent location. Once complete, the state-of-the-art sportsbook will include:
- A large feature bar
- An expansive wall of TVs
- VIP Lounge area access
“This partnership with DraftKings allows us to provide an unmatched sports betting experience to Coloradans, not only with their mobile betting access, but also with this exciting DraftKings retail sportsbook location,” said George Papanier, President and Chief Executive Officer of Twin River Worldwide Holdings.
“We are looking forward to introducing our guests to the fully renovated space in the coming months and until that time, are glad to be able to give our guests the ability to safely start placing bets as many professional sports begin to resume in the coming weeks.”
DraftKings’ Expansion Continues
The DraftKings Sportsbook at Mardi Gras Casino in Black Hawk will be DraftKings’ seventh retail location in the US. The daily fantasy and sports betting operator also has physical sportsbooks in New Jersey, New York, Iowa, and Mississippi.
Ezra Kucharz, DraftKings’ Chief Business Officer, commented in the release:
As our partners at Mardi Gras Casino work to expand their current operations and location, we are thrilled to come together to provide the most exciting, real time gaming opportunities as sports begin to make their return.
DraftKings and Mardi Gras Casino are committed to providing a safe, immersive and entertaining gaming environment to ensure sports fans in Colorado have the most enjoyable experience possible.
Colorado Provides Fertile Ground for Sports Betting Operators
Colorado opened its doors for legal sports betting on May 1 of this year. Despite a severely limited menu of sporting events on offer due to the COVID-19 lockdown, the handle for the first month reached an impressive $25.5m.
DraftKings was among the first online sportsbooks to launch in Colorado in May, along with FanDuel, BetMGM and BetRivers. Since then, several more online sportsbooks have opened in the state as well as two retail sportsbooks.
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