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PointsBet Holdings Limited joins a growing number of sportsbooks to set up operations in Virginia, announcing on Tuesday that they have been awarded a temporary supplier license by the Virginia Lottery to offer online sports wagering in the Old Dominion.
PointsBet USA CEO Johnny Aitken confirmed the news, telling the media:
Alongside Colonial Downs, PointsBet is proud to partner with the Lottery in Virginia for our first lottery-regulated market license award.
In this new venture, PointsBet will work with their exclusive partners in Virginia, the Colonial Downs Group, a company that has already invested $300 million in the Commonwealth of Virginia and whose current set of holdings include:
Colonial Downs Group Chief Operating Officer Aaron Gomes is happy with this new endeavor, telling the press:
We are pleased to help bring this gaming option, with an excellent reputation and track record in customer service and unique points of difference such as their ‘PointsBetting’ platform, to our loyal customers and other gamers in Virginia.
Helping PointsBet launch in Virginia will be another major player: NBC Sports.
PointsBet is the official, exclusive sports betting partner of NBC Sports, so the two are planning to use this agreement to promote the brand in Virginia, the media giant’s premium television and digital assets the perfect avenue for accomplishing that mutually beneficial goal.
With regards to this partnership, PointsBet USA CEO Johnny Aitken made it clear that the biggest beneficiaries will be the bettors of Virginia, saying:
We couldn’t be more thrilled to further expand our exclusive relationship with NBC Sports – a staple to sports lovers in Virginia – and ultimately provide the great people in the state with the sportsbook they’ve been waiting for.
It’s also good news for sports betting fans of the Washington Wizards and Washington Capitals since this agreement provides for “exclusive multiplatform gameday integrations across NBC Sports Washington,” the regional broadcast home to those popular pro teams.
Hispanic sports fans in Virginia who rely on Telemundo Deportes and Telemundo broadcast stations will also benefit thanks to PointsBet’s full Spanish-language functionality.
Ever since the Supreme Court overturned PASPA in 2018, dozens of states have begun to legalize, regulate, and tax a sports betting market, redirecting gambling money that was already being spent elsewhere back to benefitting state residents.
Legal sports betting first launched in Virginia in January 2021, and since then at least nine sportsbooks have begun operating there, including big industry players like DraftKings, BetMGM, Caesars Sportsbook, BetRivers, FanDuel, and Unibet.
Now PointsBet joins that expanding sports betting market in Virginia and other sportsbooks are sure to follow, with all the bettors in that state benefitting from the competition, an industry now generating millions of new dollars in tax revenue that should make life better for residents there.
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Mike Lukas is a retired standup comedian turned freelance writer now living in Dallas, Texas, originally from Cleveland, Ohio. His love for the game of football and all things Cleveland Browns turned Mike into a pro blogger years ago. Now Mike enjoys writing about all thirty-two NFL teams, hoping to help football gamblers gain a slight edge in their pursuit of the perfect wager. Email: [email protected]More info on Mike Lukas
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