A New York Court just made a significant ruling over sportsbook advertising.
The Southern District of New York has dismissed a class action lawsuit filed against DraftKings Sportsbook over its welcome offer. Judge Denise Cote found that the advertising did not violate state or federal regulations and clearly communicated the appropriate information.
The lawsuit argued that DraftKings used deceptive advertising around its welcome offer, which included a deposit bonus and “No Sweat Bet”. The plaintiffs felt they had been tricked into spending more money to claim the offer, echoing arguments from similar lawsuits filed since PASPA was overturned.
Judge Cote also highlighted the lack of specific examples in the lawsuit. While lawyers for the plaintiffs argue examples shouldn’t be needed due to the similarity between ads, the judge ruled that at least one example was required to back the lawsuit’s claim.
DraftKings had successfully defeated a similar lawsuit over the summer, which was cited in the decision to dismiss the current one. The pair of victories provides further confirmation that sportsbooks have become more careful in their advertising, closing a legal vulnerability that many have exploited over the years.
While the decision to dismiss the lawsuit focused on the advertising of the offers, the ruling reminded us of a grim reality involving Problem Gambling.
In her ruling, Judge Cote cited a case from New Jersey that established that sportsbooks don’t have any responsibility to protect against problem gambling. While targeted advertising has strict regulations, operators don’t have any legal liabilities for accepting bets from people struggling with addiction.
While many operators choose to offer problem gambling resources and have protocols in place, their practice of actually limiting bettors makes it hard to know how effective they are. The industry has faced allegations over the practice from some regulations. They believe sportsbooks are almost exclusively limiting winning bettors to protect their revenue, while letting losing gamblers bet freely.
Regardless if the allegations are true, the ruling from Judge Cote delivers an important reminder of the role of sportsbooks in the fight against gambling addiction.
Wisconsin Assembly Passes Mobile Sports Betting Bill
20 hours ago | Michael Savio
CFTC Chair Rips States Over Prediction Market Concerns
1 day ago | Michael Savio
Hawaii Sports Betting Bill Advances as Opposition Mounts
3 days ago | Michael Savio
We support responsible gambling. Gambling can be addictive, please play responsibly. If you need help, call 1-800-Gambler, players in Washington to contact 1-800-547-6133.
WSN.com is managed by Gentoo Media. Unless declared otherwise, all of the visible content on this site, such
as texts and images, including the brand name and logo, belongs to Innovation Labs Limited (a Gentoo Media
company) - Company Registration Number C44130, VAT ID: MT18874732, Quad Central, Q4 Level 14, Central Business District,
Triq L-Esportaturi, Birkirkara, CBD 1040, Malta.
Advertising Disclosure: WSN.com contains links to partner websites. When a visitor to our website clicks on
one of these links and makes a purchase at a partner site, World Sports Network is paid a commission.
Copyright © 2026