Action 24/7 Sportsbook Announces it Will Exit Only US Market

Tennessee’s most infamous sportsbook will be closing its doors. 

Action 24/7 has ceased operations in the Tennessee sports betting market. The sportsbook’s website has a note confirming the closure, as well as on Facebook. The platform was only live in the Volunteer State.

“Notice: Tennessee Action 24/7 LLC is no longer accepting wagers,” read the note from Action 24/7. “All wagers previously accepted will be honored. We are proud to have served our friends and neighbors as the only Tennessee-owned and operated licensed online sportsbook for the past five years. Thank you for your play. Thank you for your loyalty. Over 90% of funds invested in the company were from Tennesseans. We are forever grateful for your confidence and support.” 

The platform was backed by payday loan company Advance Financial, making it the only sportsbook linked to a lender. 

The small sportsbook made headlines in 2021 after the Tennessee Lottery forced it to suspend operations. The regulator found evidence of money laundering and credit card fraud that the operator should have detected. It is believed the operator ignored the issues to protect its revenue, leading to drastic action.

Tennessee does not share revenue data for sports betting operators, so it is unclear how many bettors will be affected.

A Controversial Chapter Ends for Sports Betting

Many are celebrating the controversial sportsbook's closure, and not because of its 2021 scandal.

Action 24/7 has been mired in controversy ever since the Tennessee Lottery awarded it a mobile sports betting license. One reason for that was their ability to accept in-person wagers at their payday loan centers across the market. This allowed them to be the only sportsbook able to work around the state’s ban on retail betting.

The biggest concern dogging Action 24/7 was its link to a payday lender. There were fears that the operator was essentially a loan shark, charging customers high interest on loans being used to be on its sportsbook. Some lawmakers attempted to pass bills to prevent this kind of partnership, but failed to gain support.