Bragg Gaming Grows Again with Fanatics in a Tri-State Push

Bragg announced a new partnership with Fanatics across New Jersey, Michigan, and Pennsylvania. West Virginia, where Fanatics also has a legal online site, has apparently been left on the back burner for now. 

Bragg Gaming is headquartered in Toronto, Canada, with global operations spanning Malta, Brazil, India, the UK, and other regions. They provide B2B technology solutions for iGaming, as well as acting as a content provider for both their in-house content and as an aggregator for other slot content providers.

They’ve also marketed their Remote Game Server, which allows customers like Caesars to remotely and quickly update new games to online casino apps, their PAM or Player Account Management Platform, which allows single account, single wallet access to multiple sites, which allows KYC, Gambling Fraud Prevention, and Payments all to be handled in one easy to use bundle. 

While their Bragg Fuze player engagement toolset enables simple gamification and issuance of free play, free rounds, quests, tournaments, and leaderboards, as well as promotional push notifications.

These have been particularly well-received in the new Brazilian market, where Bragg estimates that about one-third of new online casino operators are using their solutions, tools, or content. 

While they aggregate slot, table games, lotto, and live dealer content from more than three dozen 3rd party content providers, names like Pragmatic Play, Evolution, RubyPlay, and StakeLogic stand out. 

They also hold exclusive content rights with companies such as Incredible Technologies, Galaxy Gaming, and Cherry, as well as in-house content developed by Oryx Gaming, Atomic Slot Labs, and Wild Streak Gaming.

Swiss Army Knife of iGaming Applications

This all-in-one, scalable solution has caught the attention of big industry players this past year, not just smaller new sites in Brazil or the Balkans, but deals with Caesars Online to provide the Remote Gaming Server to install proprietary games for Caesar’s new in-house studio on their network, exclusive game co-development licenses, as well as the use of Bragg’s Hub and Fuse technology to expand Caesars iGaming operations in Michigan, Ontario, Pennsylvania and New Jersey.

Just last month, Bragg announced a new deal with Hard Rock Digital to co-develop new games. Although Hard Rock already had access to exclusive Bragg in-house games from their studios, this new partnership will enable Hard Rock and Bragg to collaborate on creating exclusive content for use exclusively by Hard Rock Digital.

In February, the company announced a new partnership with Lotto-Québec for not only its exclusive in-house content but also its aggregated content, as well as allowing Loto-Québec to utilize its RGS, HUB, and Powered By Bragg software to manage and maintain its slot content network. 

The Latest Deal With Fanatics

As in much of its previous deals this year, the new partnership inked this week allows Fanatics access to all of Bragg’s extensive aggregated content as well as its exclusive in-house titles. 

It will also allow them access to Bragg’s Remote Games Server and Hub Platform, enabling the rapid rollout of existing and new titles across all three regulated state platforms. No word yet on when West Virginia will also see the new Bragg titles, but we would imagine it‘s only a question of time and possibly some server upgrade.