The NFL's Super Bowl is arguably the biggest sporting event in the United States, drawing more than 100 million viewers as the sport crowns its champion.
As exciting as the football action is for viewers, though, the real big-game exhilaration is felt directly in the pocketbooks and wallets of the host city.
Being chosen as a Super Bowl Host city offers numerous benefits for the local economy, as fans flood the area and the NFL hosts events throughout the week leading up to the game.
Below, we'll examine what’s considered when a Super Bowl host city is chosen, how a city benefits from hosting the big game, and which cities have already been chosen to host future Super Bowls.
Here’s the list of all known future Super Bowl locations:
| Year | Location |
|---|---|
| 2026 | Levi’s Stadium in Santa Clara, CA |
| 2027 | SoFi Stadium in Inglewood, CA |
| 2028 | Mercedes-Benz Stadium in Atlanta, GA |
Super Bowl LIX (59) occurred on Feb. 9, 2025, at Caesars Superdome in New Orleans, LA. Nearly 66,000 fans attended the game. The Philadelphia Eagles defeated the Kansas City Chiefs, 40-22. To advance to this game, the Chiefs beat the Buffalo Bills in the AFC Championship, and the Eagles took down the Washington Commanders in the NFC Championship.
Quarterback Jalen Hurts completed 17 of 22 passes for 221 yards, two touchdowns, and one interception. He also ran 11 times for 72 yards and a touchdown.
Nearly 128 million people watched Super Bowl LIX, setting a new record for the most-watched TV program. It beat out Super Bowl LVIII, which drew 123.4 viewers.
A 30-second commercial for Super Bowl LVIII cost about $8 million.
Super Bowl LIX drew 127.7 million viewers across all platforms.
The peak viewership was 137.7 million during the second quarter.
The halftime show drew 133.5 million viewers, making it the most-watched halftime show ever.
While the Super Bowl is the biggest sporting event in the US, it is not the case for the rest of the world.
The World Cup Final is the most-watched event, with a shocking five billion people watching. That event occurs only once every four years, but this figure still far outpaces the Super Bowl, which drew 123.4 million viewers.
So, while it may not be the biggest in the world, it’s safe to say it’s the biggest in the NFL.
Read our World Cup vs Super Bowl comparison for more info.
Super Bowl I occurred on Jan. 15, 1967, at the Los Angeles Memorial Coliseum in Los Angeles, California.
The capacity of the Los Angeles Memorial Coliseum is 78,467.
The 11-2-1 AFL Kansas City Chiefs took on the mighty 12-2 NFL Green Bay Packers in a game where the Packers were favored by 14.
Under the leadership of Super Bowl MVP quarterback Bart Starr, the Green Bay Packers went on to win the matchup 35-10.
That honor currently goes to Miami, Florida, and New Orleans, LA, which are tied for 11.
Super Bowl LX will be held at Levi’s Stadium in Santa Clara, California.
Here is a list of all the Super Bowl cities and the number of times each has hosted the big game:
Miami (11)
New Orleans (11)
LA Metro Area (7)
Tampa Bay (4)
Phoenix (Metro) (4)
San Diego (3)
Houston (3)
Santa Clara (2)
Detroit (Metro) (2)
Atlanta (2)
Minneapolis-Saint Paul (2)
San Francisco (1)
Jacksonville (1)
Dallas-Fort Worth (1)
Indianapolis (1)
NY Metro Area (1)
Las Vegas (1)
Florida has hosted the most Super Bowls, with 16. Of those 16, 11 have been in Miami and Miami Gardens.
Miami and New Orleans have hosted the Super Bowl 11 times, but each city has hosted it at two different locations.
Overall, the Caesars Superdome in New Orleans has hosted the most, with eight, including Super Bowl LIX.
Hard Rock Stadium in Miami Gardens, FL, comes in second with six Super Bowls. The first came in 1989, and the most recent was in 2020.
While this is subjective, the Orange Bowl in Miami has hosted five significant NFL matchups.
Super Bowl II – Green Bay Packers 33, Oakland Raiders 14
Super Bowl III – New York Jets 16, Baltimore Colts 7
Super Bowl V – Baltimore Colts 16, Dallas Cowboys 13
Super Bowl X – Pittsburgh Steelers 21, Dallas Cowboys 17
Super Bowl XIII – Pittsburgh Steelers 35, Dallas Cowboys 31
Fun facts: Super Bowls II and III are the only two Super Bowls to be played back-to-back years in the same stadium. Also, Super Bowl V was the first Super Bowl played on artificial turf.
Of course, that varies by city, but let’s just say it’s millions of dollars.
In 2025, Super Bowl LIX in New Orleans, Louisiana, generated an estimated $1.25 billion for the city, per a study from LSU’s E.J. Ourso College of Business.
NFL owners usually meet in May to renegotiate the process for choosing Super Bowl host cities.
It’s reported that at that meeting, the league will “formally do away with allowing cities to bid for its marquee event.”
A new selection process will replace bidding, one in which the league negotiates a suitable deal with a handpicked city. This is designed to give the NFL greater control over where its marquee event takes place year after year.
According to Matt Shapiro, the vice president of events strategy for the NFL, here are the considerations when choosing a Super Bowl venue:
They gauge interest from teams.
Take into account “what might make sense for each year.”
The league works with the Fan Engagement and Major Events Advisory Committee, which comprises 11 teams and their owners, to review potential options.
Ultimately, this goes to a vote amongst the owners.
Weather is certainly a factor, as the Super Bowl isn’t just the game on Sunday, per Shapiro. “There’s a tremendous amount of events throughout the week.” Therefore, the weather could play a factor in accommodating those events.
While new stadiums are often considered immediately, Shapiro said the committee will also consider areas where the Super Bowl has not been held for some time.
With the Super Bowl comes thousands of people who need a place to stay, eat, and drink.
Cities that can provide enough quality hotel rooms, restaurants, and nightclubs usually have the edge over the Super Bowl selection committee.
Media, sponsors, fans, and the teams and their staff who will be playing in the game will book hotels at least a year in advance for multiple days, so if you’re in the service industry, it’s quite a financial boon to be able to count on an upcoming Super Bowl in your hometown.
Shapiro cited that the host city must be supported “politically, logistically, and otherwise.” Everyone involved needs to be on board with how massive the Super Bowl is.
Super Bowl LX (60) will be held on Sunday, Feb. 8, 2026, at Levi’s Stadium in Santa Clara, California.
Levi’s Stadium holds 68,500 fans and has hosted the Super Bowl once before, including Super Bowl 50.
Yes, they have sites picked through the year 2028.
Super Bowl LX will take place at Levi’s Stadium in Santa Clara, CA.
The stadium in the Bay Area seats 68,500 fans.
One interesting factor for this Super Bowl is that the San Francisco 49ers, who call Levi’s Stadium home, made it to the NFC Divisional Round this season.
Super Bowl LXI will return to SoFi Stadium in Inglewood, CA. The new stadium, built to host events such as the Super Bowl, has a capacity of 70,000 and can be expanded to over 100,000.
SoFi hosted its first Super Bowl in 2022 when the Los Angeles Rams won 23-20 at their home stadium.
Mercedes-Benz Stadium in Atlanta, Georgia, will host the 62nd Super Bowl. The stadium has also hosted one other Super Bowl, LIII, where the Patriots beat the Rams 13-3. It holds 71,000 fans.
The Oakland Raiders’ Las Vegas Stadium is hosting its first Super Bowl this season, but it won’t be its last.
The stadium’s location on the famous Las Vegas Strip makes it appealing to fans across the country. The city is also the sports betting capital of the world, making it a popular destination even when the Super Bowl isn’t being played there.
As long as this year’s game goes well, we expect to see the NFL’s biggest game return to the stadium for years to come.
While it could be a long shot, a new Buffalo Bills stadium will be built by 2026. It won’t have a dome, but since it's a new stadium, we could see a cold-weather Super Bowl, potentially with snow.
While the Jaguars aren’t getting a new stadium, they will be doing a mass renovation this season, which could appeal to the powers that be when deciding where the Super Bowl is held.
AT&T Stadium is still a marvel of a venue, and it’s home to “America’s Team,” the Dallas Cowboys. With Jerry Jones involved, the Super Bowl and the festivities leading up to it would provide an excellent experience for fans.
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