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Austin-based Colorcast Rebrands as Outlier, Launches Sports Betting Platform

Written by: Mike Lukas
Updated December 1, 2022
7 min read
  • Outlier a First-of-its-kind Sports Betting Platform Where Bettors Can Place Smarter Bets
  • Platform Allows Bettors to Use Historic Stats, Analyze Trends, and Compare Odds
  • Outlier Launched as Webapp, Intends to Offer Users a Native iOS Application in 2023
Colorcast Rebrands as Outlier

Outlier a First-of-its-kind Sports Betting Platform Where Bettors Can Place Smarter Bets

Last month, Colorcast, the Austin-based fan engagement company, went in a new direction based on its ongoing goal to serve sports fans by rebranding as Outlier while launching what it calls a “first-of-it-kind sports betting platform” where bettors can place smarter bets.

With over thirty U.S. states now with some form of legal sports betting market running with retail, mobile, or both options available, there is big money to be had in giving bettors whatever they need to make the wisest wagers they can against sportsbooks with their variety of resources.

Giving bettors more information to base their bets upon is something that Outlier Co-Founder and CEO Evan Kirkham see as a worthy direction for his company to take, saying in a recent press release:

"We started Colorcast with the intention of helping sports fans engage more deeply with the teams and the sports they love. What's clear to us now, however, is that there's an even larger opportunity to support sports fans in the sports betting space."

There are multiple ways to support bettors as they are making their bets, and much of that help comes in the form of an efficient information delivery system, as in giving them easy access to statistics, the ongoing goal of Outlier.

Platform Allows Bettors to Use Historic Stats, Analyze Trends, and Compare Odds

Outlier is intent on giving sports fans who like to gamble a chance to improve their wagering experience and chances to win by helping them make smarter bets via easy access to critical data, with the new platform allowing sports gamblers to:

  • Leverage historic performance stats
  • Analyze relevant trends and insights
  • Track line movement
  • Compare odds across the major sportsbooks
  • Seamlessly execute their picks between multiple sportsbooks in just two clicks.

This move towards a smart betting platform is not random but instead based on careful calculations led by Co-Founder and CTO, Luis-Lafer Sousa, who said:

"One thing we learned from months of bettor interviews and thousands of collected data points is that sports bettors want to make more data-driven decisions but are finding it either too difficult or too inefficient to make sense of aggregated and contextless sports data."

At this point, all that’s left to do is shift the way the platform is delivered.

Outlier Launched as Webapp, Intends to Offer Users a Native iOS Application in 2023

There is still some work to be done since Outlier launched last month as a web app and intends to offer its users a native iOS application in the coming months, though Head of Engineering, Matt Corley, seems to think that what is out there now is already pretty useful:

"I'm proud of our entire team for releasing such a powerful product in such a short amount of time. I'm confident we're launching with a product many sports bettors will find immediately valuable."

According to the press release, historic performance data, injury reports, insights, sportsbook odds, and more are presented right alongside available bets, the company calling it a “novel coupling of context-rich data with available bets allows.”

 In the end, it’s all to give the users the chance to make smarter picks without much of the usual "research friction" so keep an eye out for other platforms to follow that lead and work to help make every wager a wiser one.

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Mike Lukas

1204 Articles

Mike Lukas is a retired standup comedian turned freelance writer now living in Dallas, Texas, originally from Cleveland, Ohio. His love for the game of football and all things Cleveland Browns turned Mike into a pro blogger years ago. Now Mike enjoys writing about all thirty-two NFL teams, hoping to help football gamblers gain a slight edge in their pursuit of the perfect wager. Email: [email protected]

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