When you sign-up through links on our site, we may earn an affiliate commission. Learn more >
Last month, Colorcast, the Austin-based fan engagement company, went in a new direction based on its ongoing goal to serve sports fans by rebranding as Outlier while launching what it calls a “first-of-it-kind sports betting platform” where bettors can place smarter bets.
With over thirty U.S. states now with some form of legal sports betting market running with retail, mobile, or both options available, there is big money to be had in giving bettors whatever they need to make the wisest wagers they can against sportsbooks with their variety of resources.
Giving bettors more information to base their bets upon is something that Outlier Co-Founder and CEO Evan Kirkham see as a worthy direction for his company to take, saying in a recent press release:
"We started Colorcast with the intention of helping sports fans engage more deeply with the teams and the sports they love. What's clear to us now, however, is that there's an even larger opportunity to support sports fans in the sports betting space."
There are multiple ways to support bettors as they are making their bets, and much of that help comes in the form of an efficient information delivery system, as in giving them easy access to statistics, the ongoing goal of Outlier.
Outlier is intent on giving sports fans who like to gamble a chance to improve their wagering experience and chances to win by helping them make smarter bets via easy access to critical data, with the new platform allowing sports gamblers to:
This move towards a smart betting platform is not random but instead based on careful calculations led by Co-Founder and CTO, Luis-Lafer Sousa, who said:
"One thing we learned from months of bettor interviews and thousands of collected data points is that sports bettors want to make more data-driven decisions but are finding it either too difficult or too inefficient to make sense of aggregated and contextless sports data."
At this point, all that’s left to do is shift the way the platform is delivered.
There is still some work to be done since Outlier launched last month as a web app and intends to offer its users a native iOS application in the coming months, though Head of Engineering, Matt Corley, seems to think that what is out there now is already pretty useful:
"I'm proud of our entire team for releasing such a powerful product in such a short amount of time. I'm confident we're launching with a product many sports bettors will find immediately valuable."
According to the press release, historic performance data, injury reports, insights, sportsbook odds, and more are presented right alongside available bets, the company calling it a “novel coupling of context-rich data with available bets allows.”
In the end, it’s all to give the users the chance to make smarter picks without much of the usual "research friction" so keep an eye out for other platforms to follow that lead and work to help make every wager a wiser one.
Mike Lukas is a retired standup comedian turned freelance writer now living in Dallas, Texas, originally from Cleveland, Ohio. His love for the game of football and all things Cleveland Browns turned Mike into a pro blogger years ago. Now Mike enjoys writing about all thirty-two NFL teams, hoping to help football gamblers gain a slight edge in their pursuit of the perfect wager. Email: [email protected]More info on Mike Lukas
© Rebel Penguin ApS 2023 (a subsidiary of Gaming Innovation Group Inc.)
We support responsible gambling. 21+ Only. Gambling problem? Call 1-800-Gambler.
WSN.com is run by iGaming Cloud Inc (a Gaming Innovation Group Subsidiary) and is registered with the New Jersey Division of Gaming Enforcement (DGE) under affiliate vendor ID 89744, with the Indiana Gaming Commission (IGC) under certificate of registration number SWR-000148, approved by the Pennsylvania Gaming Control Board as a gaming service provider, under certificate registration number 117656-1, possesses a Vendor Minor sports betting license from the Colorado Limited Gaming Control Commission (account number 94414163), granted a vendor registration number VR007603-20-001 by the Michigan Gaming Control Board, an interim Sports Wagering Supplier license, under license number SWS 066, issued by the West Virginia Lottery Commission, a sports betting vendor registration, under registration number #100400, issued by the Director of Gaming Licensing and Investigations of the Virginia Lottery to operate in the State of Virginia, and a Vendor Registration issued by the Sports Wagering Committee of the Tennessee Education Lottery Corporation.
Advertising disclosure: WSN contains links to online retailers on its website. When people click on our affiliate links and make purchases, WSN earns a commission from our partners, including ESPN and various sportsbooks.