Australian Sports Betting giant PlayUp has this week made its grand entrance into the already competitive sportsbook market in the United States.
Sportsbetting has only been legal in Colorado for less than a year and as soon as it was legalized in late 2019 there was a rush on the Colorado Gaming Control Commission to be licensed in the state, meaning that PlayUp is joining an already competitive field of sportsbooks vying for the same customers.
It remains to be seen if a company that has had successes in countries as varied as Australia, India, and New Zealand will be able to succeed in a market they previously have no experience operating in against an already competitive field.
If the company focuses on what it knows, mainly AFL (Australian Football), then they may be able to edge out the competition with their expertise.
CO mandates that all sportsbooks must be associated with a physical location, a requirement that many other states employ. With that in mind, PlayUp has signed a 10-year contract with Bull Durham Casino in Black Hawk, Colorado.
If PlayUp intends to behave competitively then they will have to join the trend of bonuses and offers that the other sportsbooks already do.
Super Bowl LVII in Arizona Where Sports Betting is Legal: New Trend?
Betting | 27 January - 06:17 | Mike Lukas
CO’s Ute Tribe Looking to Offer Mobile Sports Betting Statewide, Request Change
Betting | 26 January - 04:50 | Mike Lukas
Kentucky Rep. Preparing Sports Betting Bill: Online Poker Out, Problem Gambling In
Betting | 25 January - 08:59 | Mike Lukas
© Rebel Penguin ApS 2023 (a subsidiary of Gaming Innovation Group Inc.)
We support responsible gambling. If you feel like you're losing control over your gambling experience, call 1-800-GAMBLER (NJ, PA, WV), 1-800-9-WITH-IT (IN), 1-800-BETS-OFF (IA), 1-800-522-4700 (NV), 1-800-522-4700 (CO, TN), 1-855-2CALLGA (IL), 1-800-270-7117 (MI).
WSN.com is registered with the New Jersey Division of Gaming Enforcement (DGE) under affiliate vendor ID 89744, with the Indiana Gaming Commission (IGC) under certificate of registration number SWR-000148, approved by the Pennsylvania Gaming Control Board as a gaming service provider, under certificate registration number 117656-1, possesses a Vendor Minor sports betting license from the Colorado Limited Gaming Control Commission (account number 94414163), granted a vendor registration number VR007603-20-001 by the Michigan Gaming Control Board, an interim Sports Wagering Supplier license, under license number SWS 066, issued by the West Virginia Lottery Commission, a sports betting vendor registration, under registration number #100400, issued by the Director of Gaming Licensing and Investigations of the Virginia Lottery to operate in the State of Virginia, and a Vendor Registration issued by the Sports Wagering Committee of the Tennessee Education Lottery Corporation.
Advertising disclosure: WSN contains links to online retailers on its website. When people click on our affiliate links and make purchases, WSN earns a commission from our partners, including ESPN and various sportsbooks.