Image for Mike Lukas Mike Lukas - October 14, 2022

Barstool Sports Replaces CBS as Arizona Bowl Title Sponsor and Broadcaster

Barstool Sports Arizona Bowl
  • Barstool Sports Replaces CBS as Arizona Bowl Title Sponsor and Broadcaster
  • Founder David Portnoy Tells CBS Sports Network “Smell you later” in Tweet
  • Next AZ Bowl in December to be Streamed Over Barstool Sports Platform

Play Fantasy Sports Here!

Hot

Logo #1

SI Sportsbook

9/10

Bet $20 Win $200

21+ CO, VA, MI Only | Terms and conditions apply

On Tuesday, Barstool Sports founder David Portnoy announced via Twitter that his company would be replacing CBS Sports as the exclusive title sponsor and broadcast partner of the Arizona Bowl.

The New York City-based digital media company, founded in 2003 in Milton, Massachusetts by Portnoy, will now live stream the Arizona Bowl on its website, app, and social media channels, promising to “cover the game in a way that is completely unique, and uniquely Barstool.”

Boasting millions of unique visitors a month, Barstool Sports already produces a daily sports-betting-themed radio show called Picks Central in addition to producing numerous podcasts and various Video on Demand content.

Despite weathering numerous controversies, Barstool Sports has managed to attract millions of followers, called ‘Stoolies,’ sports fans who also enjoy Portnoy’s brand of self-described “sports/smut.”

Founder David Portnoy Tells CBS Sports Network “Smell you later” in Tweet

Known for his controversial takes and provocative content, Barstool Sports founder Portnoy went to Twitter to make his announcement and included a snarky message that made it clear he was not intimidated by this new role.

We have exclusive broadcast rights. CBS used to own it — see ya! Smell ya later! We control everything: the bowl, the broadcast, the halftime show, the national anthem. We are getting into the live sports broadcast game.

Back in 2015, the original organizers of the Arizona Bowl had made it clear that they wanted this event to use a “digitally-focused” broadcasting strategy that would provide “interactive in-game content” to fans, something that Barstool Sports is more than comfortable providing.

With college sports becoming a major emphasis to Barstool lately, they’ll get their biggest opportunity yet to entertain NCAA fans in December.

Play Fantasy Sports Here!

Hot

Logo #1

SI Sportsbook

9/10

Bet $20 Win $200

21+ CO, VA, MI Only | Terms and conditions apply

Image for Mike Lukas

AUTHOR

Mike Lukas

1140 Articles

Mike Lukas is a retired standup comedian turned freelance writer now living in Dallas, Texas, originally from Cleveland, Ohio. His love for the game of football and all things Cleveland Browns turned Mike into a pro blogger years ago. Now Mike enjoys writing about all thirty-two NFL teams, hoping to help football gamblers gain a slight edge in their pursuit of the perfect wager. Email: [email protected]

More info on Mike Lukas
We've been featured on:
espn logo
reuters logo
cbs-news logo
forbes logo
entrepreneur logo
We only list licensed sportsbooks
18-plus
800 gambler black logo dmca logo gig media power affiliate ranking gig media igb best casino affiliate winner

© Rebel Penguin ApS 2022 (a subsidiary of Gaming Innovation Group Inc.)

We support responsible gambling. If you feel like you're losing control over your gambling experience, call 1-800-GAMBLER (NJ, PA, WV), 1-800-9-WITH-IT (IN), 1-800-BETS-OFF (IA), 1-800-522-4700 (NV), 1-800-522-4700 (CO, TN), 1-855-2CALLGA (IL), 1-800-270-7117 (MI).

WSN.com is registered with the New Jersey Division of Gaming Enforcement (DGE) under affiliate vendor ID 89744, with the Indiana Gaming Commission (IGC) under certificate of registration number SWR-000148, approved by the Pennsylvania Gaming Control Board as a gaming service provider, under certificate registration number 117656-1, possesses a Vendor Minor sports betting license from the Colorado Limited Gaming Control Commission (account number 94414163), granted a vendor registration number VR007603-20-001 by the Michigan Gaming Control Board, an interim Sports Wagering Supplier license, under license number SWS 066, issued by the West Virginia Lottery Commission, a sports betting vendor registration, under registration number #100400, issued by the Director of Gaming Licensing and Investigations of the Virginia Lottery to operate in the State of Virginia, and a Vendor Registration issued by the Sports Wagering Committee of the Tennessee Education Lottery Corporation.

Advertising disclosure: WSN contains links to online retailers on its website. When people click on our affiliate links and make purchases, WSN earns a commission from our partners, including ESPN and various sportsbooks.