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Bayes Esports to Operate in NJ, CO, Aiming to Boost Lagging U.S. Esports Market

Written by: Mike Lukas
Updated November 3, 2022
7 min read
  • Bayes Esports Data Supplier Has Registered to Operate in the U.S.

  • America’s Esports Market is “Lagging Behind its European Counterpart”

  • Goal: Work with Regulators in Other States, Expand Esports Betting Market

Bayes Esports New Jersey Colorado

Bayes Esports Data Supplier Has Registered to Operate in the U.S.

So far in the U.S., the legal sports betting market has centered itself around the big leagues – NFL, NBA, MLB, NHL, MLS – but there exists another source of action that is on the rise, namely esports, a popular form of competition that uses video games instead of athletics.

As we recently reported in New Jersey Files Bill to Reclassify Esports as Its Own Internet Betting Option, there has been a push to include esports as a legal betting option in the Garden State since those competitions are currently categorized as “online casino” offerings.

However, in order for oddsmakers and sportsbooks to create legitimate esports wagers, they need access to all the live data that represents how players are faring against each other including who wins and loses by how much and which video games they are playing and more.

That is where the company Bayes Esports comes in, the “world’s leading esports data supplier” based in Berlin, Germany that has just made a serious move into the growing new U.S. sports betting market by registering for a license to operate in both New Jersey and Colorado.

That’s according to a recent Tweet they sent out where they claim to be “proud to be the first supplier in the U.S. to leverage official esports live data directly from a game publisher.”


It’s a bold move meant to jumpstart the “lagging” U.S. esports market.

America’s Esports Market is “Lagging Behind its European Counterpart”

The U.S. legal sports betting market has only existed since May of 2018 when the Supreme Court overturned PASPA giving each state the right to legalize, regulate, and tax its own sports betting market, and so far over thirty states have done just that in one form or another.

The American sports gambling market is primarily based on athletic competition, whereas across the pond punters also have the ability to gamble on esports action, and Bayes Esports COO and Managing Director Amir Mirzaee see that as a new opportunity:

“The betting market in the U.S. is changing and while it is still lagging behind its European counterpart, it without a doubt will be one of the biggest and most relevant markets in the near future."

Now Bayes plans to use its data delivery capabilities to help build an interest in esports gambling in the U.S. with plans to expand that market over time.

Goal: Work with Regulators in other U.S. States, Expand Esports Betting Market

What companies like Bayes Esports deliver is verifiable and trustworthy data that sportsbooks and sports bettors can count on to be accurate and legitimate, all part of creating a regulated new market that customers can trust with access to their checking accounts and wagers.

That’s according to a recent company statement in which Bayes clarified its intent:

"With the usage of official live gaming data being crucial to protect the integrity of sports betting, a new standard for integrity in the US betting industry has been set, and the door for esports betting operators to establish themselves in the US has been opened."

It’s exciting news for esports in the U.S. since that extra attention will help that industry grow which in turn should entice more players to excel and compete which in the end will give gamblers more to bet on and states more to tax into dollars that are invested back in the state.

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Mike Lukas

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Mike Lukas is a retired standup comedian turned freelance writer now living in Dallas, Texas, originally from Cleveland, Ohio. His love for the game of football and all things Cleveland Browns turned Mike into a pro blogger years ago. Now Mike enjoys writing about all thirty-two NFL teams, hoping to help football gamblers gain a slight edge in their pursuit of the perfect wager. Email: [email protected]

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