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MGM and Buffalo Wild Wings are teaming up for a first-ever agreement between a national restaurant chain and a gaming company.
Under the partnership, MGM will provide sports betting services on a grand scale to the interior of Buffalo Wild Wings locations where wagering has been legalized.
In addition to the sports betting inside the restaurants, MGM has agreed to open a Buffalo Wild Wings in the Mandalay Bay Casino in Las Vegas at some point in 2020.
The two companies plan to put the partnership in motion immediately with the restaurant chain offering the BetMGM app to customers as early as this week.
Customers in all states are currently able to enjoy a free-to-play football game run by MGM on behalf of Buffalo Wild Wings that will last throughout the year.
The sports betting side of the partnership will launch in New Jersey later this year with a test program.
For MGM, the partnership allows the gaming provider to be the first company to offer sports betting inside a restaurant, expanding their reach far beyond the typical casino or sportsbook.
Betting through the BetMGM app is run through the MGM’s digital technology wing, Roar Digital, and the agreement with Buffalo Wild Wings will put their technology into the hands of thousands of new customers.
“Our partnership with Buffalo Wild Wings is an important development in MGM and Roar’s position as the leader in sports entertainment and betting,” said MGM Resorts Chairman and CEO Jim Murren.
“With more than 1,200 sports bars across the country, Buffalo Wild Wings is firmly established as a ‘go to’ venue for sports viewing in all of its markets.”
“Adding access to MGM’s world class properties and the BetMGM mobile app will create unique customer experiences and redefine how fans enjoy sports,” Murren concluded.
For Roar Digital, the opportunity to expand their offerings via a national chain of restaurants is a huge step forward for the company.
Adam Greenblatt, CEO of Roar Digital said,
“Buffalo Wild Wings is a perfect complement to our best-in-class sports betting and iGaming products as they are leaders in serving up exciting and innovative game day experiences.”
“This multi-year relationship will strengthen as states adopt sports betting regulations, with strategies already in place to drive customer adoption, engagement and loyalty.”
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Buffalo Wild Wings will profit by becoming the first national chain of restaurants to offer sports betting to their customers.
With over 1,200 restaurants in 10 countries, the chain has a far reach with a sports-centric customer base that will certainly be interested in the MGM relationship.
“As the largest sports bar in the country, Buffalo Wild Wings has the opportunity to pioneer sports gaming experiences for fans, and we are taking the first critical step on that journey through our partnership with BetMGM,” said Lyle Tick, President, Buffalo Wild Wings.
“This is a landmark relationship between two preeminent experience brands that puts us in a position to innovate the current sports watching experience to bring the best of sports gaming to our guests.”
Customers dining at a Buffalo Wild Wings this week will be the first to enjoy the fruits of the partnership with a MGM-created “Picks and Props” game that can be accessed on the Buffalo Wild Wings app.
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