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DraftKings Merger with SBTech Makes Them First Public Sportsbook

Written by: Christian Jope
Updated October 14, 2022
8 min read

DraftKings, SBTech, and Diamond Eagle Acquisition have officially merged.

The result makes the new entity, listed as DKNG, the first publicly traded Sportsbook on the New York Stock Exchange, valued at $2.7 billion.

This is a major step for not only DraftKings, but the world of online sportsbooks and sports betting.

The New DraftKings

It was announced in late-June of 2019 by several industry insiders that DraftKings was looking at purchasing SBTech.

The combination of the two companies now allies DraftKings with a sports betting technology company. They will be the first vertically-integrated sports betting and online gambling company in the United States.

Co-Founder of DraftKings Jason Robins stated:

The combination of DraftKings’ leading and trusted brand, deep focus on customer experience and data science expertise and SBTech’s highly innovative and proven technology platform creates a vertically-integrated powerhouse.

DraftKings’ acquisition of SBTech allows them to continue their rollout across the United States, as Sports Gambling Bills throughout each state battles for approval. Their plans for expansion also resonates with Diamond Eagle’s Harry Sloan:

DraftKings is already a premier online fantasy sports and betting platform. With the full integration of SBTech’s technology and innovative product expertise coupled with the right capitalization, DraftKings will be in a great position to continue its ambitious expansion plans in the United States.

Growth for all major sportsbooks may be in the cards after DraftKings’ massive announcement.

All that is left for DraftKings is an investors meeting planned for April 23rd. Should that meeting go off without a hitch, the newly merged company will officially go public.

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Christian Jope

1351 Articles

Christian Jope is a writer, social media strategist, and data analyst. A Queen’s University Alumni, Christian is an author and social media strategist with Raptors Cage, while also working closely with MLSE and Canada Basketball through community-driven events.

Email: [email protected]

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