FanDuel Tips-Off First in Tennessee to Partner with NBA Memphis Grizzlies

Fanduel First in Tennessee to Partner With Grizzlies

  • FanDuel’s partnership with the Memphis Grizzlies will be a first with an NBA team
  • Many FD promotions planned to coincide with Tennessee’s November sports bet launch
  • All eyes on FanDuel and Tennessee, a US state offering Online wagering only

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On Monday, the NBA’s Memphis Grizzlies announced a partnership with sports betting and daily fantasy sports operator FanDuel Sportsbook. No doubt it was any accidental timing as Tennessee kicked off sports wagering the previous weekend in the state.

It was a first for both sides as it was the first partnership for the Grizzlies with a sports gambling company and FanDuel’s initial deal with an NBA team.

As part of the agreement, FanDuel will have access to official Grizzlies marks and logos. It will also include robust marketing assets ranging from in-arena signage at the Grizzlies FedEx Forum in Memphis to radio, television, and digital advertising to promote its sports betting offerings directly to customers.

FanDuel will present the team’s home and away from a television broadcast with multiple integrations to enhance the experience for their customers that choose to watch the Grizzlies from the comfort of their homes. Additionally, FanDuel and the Grizzlies plan to offer several once-in-a-lifetime experiences to FanDuel customers and bettors.

Mike Raffenspberger, CMO, FanDuel Group, said:

As we expand our market-leading sportsbook into Tennessee, partnering with the Grizzlies was a no-brainer given the team’s popularity and long-standing success, as well as their shared mindset of being absurdly fan-focused. We are incredibly excited to collaborate with the Grizzlies as we bring unique promotions, product innovation, and engaging online experiences to Grizzlies fans and Tennessee sports fans alike.

“We are thrilled to have FanDuel as our first sports betting marketing partner and as our exclusive daily fantasy partner,” said Jason Wexler, President, Memphis Grizzlies. “Grizzlies fans are among the most passionate in the NBA, and we are looking forward to helping them find new ways to access their sports fandom. FanDuel has been an excellent partner in building a program that will showcase why they are one of the best sportsbooks for Grizzlies fans.”

Big Promotions Planned for New FanDuel Customers in Tennessee

Tennessee residents who sign up for the FanDuel Sportsbook and enter promo code “GRIZZLIES” will receive a $20 free bet with no deposit required.

Any Tennessee resident who signs up for the FanDuel Sportsbook in the next 24 hours and enter promo code “GRIZZLIES” will be entered to win an autographed Grizzlies jersey (the winner will be randomly selected).

Also, the FanDuel Sportsbook app features a new risk-free first bet up to $1,000 for Tennessee customers. Any customer that does not win their first bet is automatically refunded their wager, up to $1,000 in site credit.

FanDuel Aiming to Lead in Tennessee

FanDuel is one of the four sportsbooks approved and licensed by the Tennessee Education Lottery Corporation to launch their app and website for sports wagering. On Sunday, November 1, DraftKings Sportsbook, BetMGM, and Tennessee Action 24/7 joined them in starting operation. License reviews are underway in Tennessee for Wynn Resorts (WynnBET), American Wagering, Inc., and Churchill Downs.

Tennessee marks the eight state where FanDuel offers mobile wagering services since beginning operation in 2009. Many other US states have their watchful eye on Tennessee, who only offer online betting within state border geolocation parameters. FanDuel has no retail location betting in the state although they do have retail locations in eight other US states.

The November launch of sports betting will mark Tennessee’s introduction to gaming, other than lottery games. That too is a first and several sports wagering operators like FanDuel could potentially benefit. Many feel eager new customers will not be tethered to traveling to an onsite retail location for mandatory in-person registration.

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Larry Gibbs

Expert on Sports Betting Industry

Larry Gibbs is both a seasoned journalist and a respected online gaming industry consultant. His wry commentary & sharp analysis have appeared in numerous top gaming and sports wagering publications. He has also served as Vice President of US Gaming Services, a marketing research organization with 15 years of experience in US online wagering. He has spoken at noted gaming industry conferences including G2E, GiGSE, and NCLGS.

Email: larry.gibbs@wsn.com