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After launching in Pennsylvania and New Jersey, the Fox Corporation’s mobile app for sports betting, FOX Bet, is looking to increase awareness after middling early returns with a sponsorship deal with the NBA’s Philadelphia 76ers.
Touting the agreement as the “first deal of its kind with an NBA franchise,” the sponsorship will “build awareness of its brand and app via the 76ers traditional, digital and social media assets, custom home game promotions, exposure on courtside and LED signage, and more.”
The agreement will also include the team’s official Twitter feed as FOX Bet will sponsor almost-instant replays of highlights on the team’s social media account and become the Presenting Partner of the radio broadcasts of all 76ers games and for the team’s video presentation heading into the fourth quarter of all home contests.
“To have the opportunity to tie the FOX Bet brand to one of the most iconic sports franchises in NBA history is absolutely thrilling,” said Robin Chhabra, Chief Executive Officer, FOX Bet.
“This agreement connects us with an extremely passionate local fanbase in a unique way. We are proud to be associated with the 76ers franchise as they kick off what I’m sure will be a successful 2019-20 season.”
The 76ers are only the highest-profile teams in the state of Pennsylvania and also one of the best teams in the Eastern Conference, allowing FOX Bet to get exposure, not only locally, but also nationally when the team is profiled on games broadcast by the league’s television partners.
The sponsorship allows FOX Bet the access to promote its brands across multiple platforms including radio, social media, and fans inside the Wells Fargo Center. In a crowded field among betting operators in Pennsylvania, the sponsorship allows FOX Bet to place their name and services across one of the biggest professional sports teams in the region.
After the announcement of the partnership, FOX Bet announced that customers in both New Jersey and Pennsylvania will be able to take advantage of special offers tailored toward fans of the 76ers. The special offer included money toward new customers’ first wagers with the mobile app.
For the 76ers, the agreement with FOX Bet allows the team to engage fans who regularly place wagers on the team and NBA games. By becoming one of the first teams to enter into an agreement with a betting operator, the 76ers can also learn unique ways to market the team through their partnership with a company that has a popular mobile app.
“FOX Bet has masterfully honed its unique brand positioning in the US; an experienced, longstanding European sportsbook, a savvy media company, and now an affiliation with the 76ers that further endears its brand and product to the Philadelphia, Pennsylvania and New Jersey market and sports community,” said Adam Davis, Harris Blitzer Sports & Entertainment Chief Commercial Officer.
“Recognizing the passionate 76ers fan base, FOX Bet and our team look forward to amplifying a multi-tiered activation approach by creating dynamic, digital content and continuing to drive engagement with our brand, team and league.”
The deal will allow FOX Bet to immediate place signage inside Wells Fargo and through the team’s social media accounts.
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