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IMG Arena and NASCAR Agree to Partnership

Written by: Christian Jope
Updated October 14, 2022
8 min read
  • IMG Arena affiliated sportsbooks are now hosting a virtual NASCAR betting game!
  • IMG Arena created the unique sports betting experience in association with Leap Gaming.

On Wednesday, NASCAR and IMG Arena announced that they have agreed to a partnership in hopes of expanding their global influence in the sports betting world.

IMG Arena is a company that offers many virtual gambling programs and content for over 400 sportsbooks. While there are few sports available for regular consumption due to the coronavirus pandemic, virtual sports and esports have risen in plays and viewership.

NASCAR Cup Series races are available to be live-streamed with all IMG sportsbooks. The virtual game is available for wagers.

IMG Arena and NASCAR’s multi-year partnership is a massive step forward for NASCAR’s recognition both in the sports and sports betting world.

Virtual NASCAR Events Available Worldwide

NASCAR has the benefit of being one of the first major sports to return to action during the coronavirus pandemic.

On May 17, 2020, NASCAR made its return with the NASCAR Cup Series at Darlington Raceway. Upon the finalization of their deal with IMG, NASCAR is now allowing the company the rights to all NASCAR tracks, information, and imagery to produce a virtual game for sports bettors.

Leap Gaming has been contracted to help generate the game, hoping to produce a realistic and recognizable game for their fans.

Live-streaming rights are also part of IMG’s agreement. Their hope is that being able to wager on virtual events will expand their fanbase and increase wagering activity on a global scale. Scott Warfield, Managing Director of Gaming at NASCAR said:

“The international sports gaming landscape is mature and vibrant, and this partnership allows us to offer compelling products that further enhance our international footprint.”

A big reason why Warfield is looking forward to this partnership is that the NASCAR fan base has been slowly declining over the past five years. With the influx of sports betting across the United States, the opportunity for new fans through a new medium is apparent.

IMG’s reason for the partnership is quite simple as well. By adding NASCAR to their list of clientele, they add racing to their already diverse offerings including tennis, football, cycling, and horse racing. Executive VP of IMG Arena Freddie Longe said:

“Adding NASCAR to our client roster is a proud achievement. The brand is renowned in sport and entertainment with the high-octane race series providing must-watch, appointment-viewing content for more than 70 years.”

With the biggest motorsports brand headlining their programming, IMG is positive they’ll bolster their client base.


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Christian Jope

1478 Articles

Christian Jope is a writer, social media strategist, and data analyst. A Queen’s University Alumni, Christian is an author and social media strategist with Raptors Cage, while also working closely with MLSE and Canada Basketball through community-driven events.

Email: [email protected]

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