When you sign-up through links on our site, we may earn an affiliate commission. Learn more >
On Wednesday, NASCAR and IMG Arena announced that they have agreed to a partnership in hopes of expanding their global influence in the sports betting world.
IMG Arena is a company that offers many virtual gambling programs and content for over 400 sportsbooks. While there are few sports available for regular consumption due to the coronavirus pandemic, virtual sports and esports have risen in plays and viewership.
NASCAR Cup Series races are available to be live-streamed with all IMG sportsbooks. The virtual game is available for wagers.
IMG Arena and NASCAR’s multi-year partnership is a massive step forward for NASCAR’s recognition both in the sports and sports betting world.
NASCAR has the benefit of being one of the first major sports to return to action during the coronavirus pandemic.
On May 17, 2020, NASCAR made its return with the NASCAR Cup Series at Darlington Raceway. Upon the finalization of their deal with IMG, NASCAR is now allowing the company the rights to all NASCAR tracks, information, and imagery to produce a virtual game for sports bettors.
Leap Gaming has been contracted to help generate the game, hoping to produce a realistic and recognizable game for their fans.
Live-streaming rights are also part of IMG’s agreement. Their hope is that being able to wager on virtual events will expand their fanbase and increase wagering activity on a global scale. Scott Warfield, Managing Director of Gaming at NASCAR said:
“The international sports gaming landscape is mature and vibrant, and this partnership allows us to offer compelling products that further enhance our international footprint.”
A big reason why Warfield is looking forward to this partnership is that the NASCAR fan base has been slowly declining over the past five years. With the influx of sports betting across the United States, the opportunity for new fans through a new medium is apparent.
IMG’s reason for the partnership is quite simple as well. By adding NASCAR to their list of clientele, they add racing to their already diverse offerings including tennis, football, cycling, and horse racing. Executive VP of IMG Arena Freddie Longe said:
“Adding NASCAR to our client roster is a proud achievement. The brand is renowned in sport and entertainment with the high-octane race series providing must-watch, appointment-viewing content for more than 70 years.”
With the biggest motorsports brand headlining their programming, IMG is positive they’ll bolster their client base.
Yes! NASCAR returned to action on May 17, 2020. Keep up with all the latest NASCAR events with us at WSN!
The highest-earning NASCAR driver in 2019 was Jimmi Johnson. His total earnings were $17.5 million divided between his salary/winnings ($14 million) and endorsements ($3.5 million).
Currently, the top-ranked NASCAR driver is Kevin Harvick. Harvick has 164 points according to the Monster Energy NASCAR Cup Standings. He has a one-point edge on Joey Logano.
Christian Jope is a writer, social media strategist, and data analyst. A Queen’s University Alumni, Christian is an author and social media strategist with Raptors Cage, while also working closely with MLSE and Canada Basketball through community-driven events.
Email: [email protected]More info on Christian Jope
© Rebel Penguin ApS 2023 (a subsidiary of Gaming Innovation Group Inc.)
We support responsible gambling. 21+ Only. Gambling problem? Call 1-800-Gambler.
WSN.com is run by iGaming Cloud Inc (a Gaming Innovation Group Subsidiary) and is registered with the New Jersey Division of Gaming Enforcement (DGE) under affiliate vendor ID 89744, with the Indiana Gaming Commission (IGC) under certificate of registration number SWR-000148, approved by the Pennsylvania Gaming Control Board as a gaming service provider, under certificate registration number 117656-1, possesses a Vendor Minor sports betting license from the Colorado Limited Gaming Control Commission (account number 94414163), granted a vendor registration number VR007603-20-001 by the Michigan Gaming Control Board, an interim Sports Wagering Supplier license, under license number SWS 066, issued by the West Virginia Lottery Commission, a sports betting vendor registration, under registration number #100400, issued by the Director of Gaming Licensing and Investigations of the Virginia Lottery to operate in the State of Virginia, and a Vendor Registration issued by the Sports Wagering Committee of the Tennessee Education Lottery Corporation.
Advertising disclosure: WSN contains links to online retailers on its website. When people click on our affiliate links and make purchases, WSN earns a commission from our partners, including ESPN and various sportsbooks.