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Even after states legalize sports betting, regulators continue to look at laws, rules, and regulations to keep the market safe. New York was looking at potential new rules that would ban third-party advertising.
The rule was not followed through on, and for the time being, affiliate marketing sites can continue to share offers that help attract new users to sportsbook providers in New York.
A third-party advertiser or affiliate marketing company is anyone who makes a deal with a sportsbook to help them acquire new customers. Typically, an affiliate and a sportsbook have two types of deals in place.
The New York State Gaming Commission (NYSGC) made some amendments that will continue to allow affiliate companies to be compensated by sportsbooks. Updates include:
NYSGC commissioner Brian O’Dwyer shared concerns about the new amendments and said affiliate marketing would be watched closely in the coming months.
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