When you sign-up through links on our site, we may earn an affiliate commission. Learn more >
Even after states legalize sports betting, regulators continue to look at laws, rules, and regulations to keep the market safe. New York was looking at potential new rules that would ban third-party advertising.
A third-party advertiser or affiliate marketing company is anyone who makes a deal with a sportsbook to help them acquire new customers. Typically, an affiliate and a sportsbook have two types of deals in place.
The New York State Gaming Commission (NYSGC) made some amendments that will continue to allow affiliate companies to be compensated by sportsbooks. Updates include:
NYSGC commissioner Brian O’Dwyer shared concerns about the new amendments and said affiliate marketing would be watched closely in the coming months.
I am a huge sports fan; locally, many know me as the guy who does the PA for our high school football team on Friday nights. Having grown up in Michigan, I am a sports fan of all the Detroit teams, and at the college level, I love Michigan State sports.More info on Caleb Tallman
© Rebel Penguin ApS 2023 (a subsidiary of Gaming Innovation Group Inc.)
We support responsible gambling. 21+ Only. Gambling problem? Call 1-800-Gambler.
WSN.com is run by iGaming Cloud Inc (a Gaming Innovation Group Subsidiary) and is registered with the New Jersey Division of Gaming Enforcement (DGE) under affiliate vendor ID 89744, with the Indiana Gaming Commission (IGC) under certificate of registration number SWR-000148, approved by the Pennsylvania Gaming Control Board as a gaming service provider, under certificate registration number 117656-1, possesses a Vendor Minor sports betting license from the Colorado Limited Gaming Control Commission (account number 94414163), granted a vendor registration number VR007603-20-001 by the Michigan Gaming Control Board, an interim Sports Wagering Supplier license, under license number SWS 066, issued by the West Virginia Lottery Commission, a sports betting vendor registration, under registration number #100400, issued by the Director of Gaming Licensing and Investigations of the Virginia Lottery to operate in the State of Virginia, and a Vendor Registration issued by the Sports Wagering Committee of the Tennessee Education Lottery Corporation.
Advertising disclosure: WSN contains links to online retailers on its website. When people click on our affiliate links and make purchases, WSN earns a commission from our partners, including ESPN and various sportsbooks.