When you sign-up through links on our site, we may earn an affiliate commission. Learn more >

New York 3rd Party Sports Betting Advertisers & Affiliates Legal Updates

Written by: Michael Savio
Published May 24, 2023
7 min read

Even after states legalize sports betting, regulators continue to look at laws, rules, and regulations to keep the market safe. New York was looking at potential new rules that would ban third-party advertising. 

The rule was not followed through on, and for the time being, affiliate marketing sites can continue to share offers that help attract new users to sportsbook providers in New York.

New York 3rd Party Sports Betting Advertisers & Affiliates Legal Updates

What is a 3rd Party Advertiser or Affiliate?

A third-party advertiser or affiliate marketing company is anyone who makes a deal with a sportsbook to help them acquire new customers. Typically, an affiliate and a sportsbook have two types of deals in place.

  • A deal where the affiliate gets a set amount of money for a user signing up at a sportsbook, having come from a link taken from the affiliate source.
  • The second deal is a revenue-sharing deal where the affiliate is given a percentage of what a user spends at a sportsbook when they sign up at a sportsbook having come from a link taken from the affiliate source.

New York Affiliate Rules Updated

The New York State Gaming Commission (NYSGC) made some amendments that will continue to allow affiliate companies to be compensated by sportsbooks. Updates include:

  • Affiliates must disclose any partnership for the sportsbook they have agreed to promote. Affiliates must disclose in a reasonably prominent manner and/or an about link in any editorial content where affiliate links appear.
  • Affiliates must not include any advertisement information that states about chances of winning or contain false or misleading statements.
  • No affiliate should imply or promote sports betting as risk-free. Also, betting should not be described as free in any situation where a real money wager is being placed. 
  • Lastly, affiliates should not push bettors to compensate for losses or re-invest winnings.

NYSGC commissioner Brian O’Dwyer shared concerns about the new amendments and said affiliate marketing would be watched closely in the coming months. 


Image for Michael Savio

AUTHOR

Michael Savio

477 Articles

Michael is an avid sports fan and a veteran bettor from Milwaukee. He learned the trade from his grandfather in Las Vegas as a kid and has turned that into a successful career. He cheers for all Wisconsin pro teams along with his Alma Mater Arizona State. He specializes in baseball betting, but has experience in football, basketball, and hockey as well. When he isn’t pouring over stats, he’s spending time with his two young children.

More info on Michael Savio
We've been featured on:
espn logo
reuters logo
cbs-news logo
forbes logo
entrepreneur logo
entrepreneur logo
We only list licensed sportsbooks
WorldSportsNetwork
WorldSportsNetwork
WorldSportsNetwork
WorldSportsNetwork

© Rebel Penguin ApS 2024 (a subsidiary of Gaming Innovation Group Inc.)

We support responsible gambling. 21+ Only. Gambling problem? Call 1-800-Gambler.

WSN.com is run by iGaming Cloud Inc (a Gaming Innovation Group Subsidiary) and is registered with the New Jersey Division of Gaming Enforcement (DGE) under affiliate vendor ID 89744, with the Indiana Gaming Commission (IGC) under certificate of registration number SWR-000148, approved by the Pennsylvania Gaming Control Board as a gaming service provider, under certificate registration number 117656-1, possesses a Vendor Minor sports betting license from the Colorado Limited Gaming Control Commission (account number 94414163), granted a vendor registration number VR007603-20-001 by the Michigan Gaming Control Board, an interim Sports Wagering Supplier license, under license number SWS 066, issued by the West Virginia Lottery Commission, a sports betting vendor registration, under registration number #100400, issued by the Director of Gaming Licensing and Investigations of the Virginia Lottery to operate in the State of Virginia, and a Vendor Registration issued by the Sports Wagering Committee of the Tennessee Education Lottery Corporation.

Advertising disclosure: WSN contains links to online retailers on its website. When people click on our affiliate links and make purchases, WSN earns a commission from our partners, including ESPN and various sportsbooks.