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Technology and convenience for sports bettors took another leap early this week as PointsBet Sportsbook announced becoming the first US sports betting operator to adopt streaming thanks to an expansion of its sportsbook content partnership with Genius Sports Group, via its Betgenius business brand. This earmarks PointsBet the initial brand to official signup for the streaming solution.
The partnership between the companies features thousands of live streams across multiple sports and geographies as well as official data-powered in-game pricing services. PointsBet customers will be able to access live streams via the company app and website to wager. Bettors in New Jersey, Iowa, and Indiana State will gain individual access to the live streams.
The streams will also be accessible by local players in Illinois, Michigan, and Colorado. At the beginning of the service, the games offered by the streaming service will be played at “off-peak times”. By doing this, customers of PointsBet will have many options to wager when the major sports leagues are out of action. Under the partnership with Genius Sports, PointsBet will also provide its customers access to the highest quality official data and streaming services.
In a statement, Bill Anderson, SVP US at Genius Sports Group, the parent company of Betgenius said that the company is thrilled to launch Streaming for the first US customer. According to him, PointsBet continues to grow impressively on the US market by offering unique and differentiated betting experiences. “With competition fierce, standing out in the market is more important now than ever, and our streaming service provides an exciting and powerful way to do that,” concluded Anderson.
Ron Shell, VP Customer Insights US at PointsBet commented:
Currently, the average US sports bettor places nearly perfect 50/50 split of bets before the start of the competition versus placing bets in-play. Furthermore, according to PointsBet and industry experts, soon, the wagering will focus more on in-play while the US market continues to grow. This is a natural shift given the consistent overlap of US sporting events, concluded the company.
PointsBet, an Australian company, first embarked into the US market in early 2019 and currently has grown steadily into several US states, including Iowa, New Jersey, Illinois, Indiana, Michigan, and Colorado.
During August, the wagering firm signed a five-year partnership reportedly worth $500 million with Comcast-owned media group NBC Sports. The deal gave PointsBet access to NBC’s vast sports events programming, from the Olympics, National Football League, NHL, NASCAR, IndyCar, The PGA Tour, USGA, Churchill Downs, Premier League, Tour de France, and the French Open, among others.
That landmark deal was shortly followed by a five-year agreement between PointsBet and the University of Colorado. Akin to this groundbreaking effort with Genius Sports, it marked the first gambling partnership between a gaming company and US NCAA college sports.
Larry Gibbs is both a seasoned journalist and a respected online gaming industry consultant. His wry commentary & sharp analysis have appeared in numerous top gaming and sports wagering publications. He has also served as Vice President of US Gaming Services, a marketing research organization with 15 years of experience in US online wagering. He has spoken at noted gaming industry conferences including G2E, GiGSE, and NCLGS.
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