Sports Betting App Downloads Grew by 183% in Sept, Morgan Stanley Reports

Written by: Mike Lukas
Updated October 14, 2022
3 min read
Sports Betting App Downloads
  • Latest Morgan Stanley Report Claims Betting App Downloads Grew in Sept by 183%
  • Top-3 Operators with Highest Market Share were DraftKings, FanDuel, and BetMGM 
  • GeoComply Reports 122% Growth in Sports Betting Volume

Latest Morgan Stanley Report Claims Betting App Downloads Grew in Sept by 183%

In a new research paper released by Morgan Stanley this week, the financial services company reports that, compared with last September, sports betting app downloads grew by 183%, most likely a seasonal trend due to the start of the 2021 NFL season on September 9.

That growth makes sense given that over half the states in the U.S. have now legalized some form of sports gambling, either in person at retail sportsbooks located in casinos or online using one of the many apps now available to punters.

The recent growth, according to Morgan Stanley analyst Thomas Allen, is also fueled by the uptick of marketing now being done by various sports betting operators.

The excitement around several new states launching online sports betting [Arizona, Wyoming, Connecticut, Louisiana], along with a noticeable increase in marketing dollars (i.e. TV ads) from betting operators, were likely key contributors to outsized growth.

The lion’s share of the recent growth was mostly felt by the top three operators in the industry.

Top-3 Operators with Highest Market Share were DraftKings, FanDuel, and BetMGM

It comes as no surprise that leading this surge of sports betting app downloads are the top three operators in the gambling industry: DraftKings, FanDuel, and BetMGM.

Top of the list is American daily fantasy sports contest and sports betting operator DraftKings, who enjoyed a healthy 32% app download market share in September, up from the 30% app download market share they enjoyed in August.

Next on the list is Flutter Entertainment’s FanDuel who ended September with a 27% app download market share, up a whole 7% from their August when they recorded a 20% share of that same market.

BetMGM and Caesars Sportsbook were next, the pair of operators snagging 12% of the market share, with Barstool Sports dropping to just 7% after grabbing 12% of it in August and WynnBET owning about 3% of that market.

GeoComply Reports 122% Growth in Sports Betting Volume

In a separate report released on Monday by GeoComply, a company that provides fraud prevention and cybersecurity solutions, there has reportedly been 330 million geolocation transactions for the first month of NFL action.

In GeoComply’s year-on-year comparison, they report a significant growth in sports betting volume, 122% at this point, a similar increase to the one that we initially reported on in our story entitled NFL Season Start Leads to 126% Increase in Online Betting Transactions.

All this the result of the US Supreme Court striking down the Professional and Amateur Sports Protection Act of 1992 (PASPA) about three years ago in 2018, a move that then allowed individual states to decide whether they want to legalize, regulate, and tax sports betting.

To get a big picture view of this ongoing movement, be sure to check out our coverage of each state’s journey in Where Is Online Sports Betting Legal in the USA?

Image for Mike Lukas

Mike Lukas

Sports Betting & Gambling Industry Analyst

Gambling News
Betting Picks
Mike Lukas is a retired standup comedian turned freelance writer now living in Dallas, Texas, originally from Cleveland, Ohio. His love for the game of football and all things Cleveland Browns turned Mike into a pro blogger years ago. Now Mike enjoys writing about all thirty-two NFL teams, hoping to help football gamblers gain a slight edge in their pursuit of the perfect wager.
Nationality: American
Education: N/A
Favourite Sportsbook: bet365 Sportsbook
Favourite Casino: Caesars Palace Casino
23 years
We've been featured on:
espn logo
reuters logo
cbs-news logo
forbes logo
entrepreneur logo
entrepreneur logo
We only list licensed sportsbooks

We support responsible gambling. Gambling can be addictive, please play responsibly. If you need help, call 1-800-Gambler. is managed by Gentoo Media. Unless declared otherwise, all of the visible content on this site, such as texts and images, including the brand name and logo, belongs to Innovation Labs Limited (a Gentoo Media company) - Company Registration Number C44130, VAT ID: MT18874732, @GIG Beach Triq id-Dragunara, St. Julians, STJ3148, Malta.

Advertising Disclosure: contains links to partner websites. When a visitor to our website clicks on one of these links and makes a purchase at a partner site, World Sports Network is paid a commission.

Copyright © 2024