Keeping score will become more interesting for both golf lovers and golf bettors this weekend. For the first time, the PGA Tour will feature live betting odds provided by BetMGM, during its telecast of all four rounds of The CJ Cup at Shadow Creek in Las Vegas, from October 15-18 on the Golf Channel.
Here is how it will work:
There will be two updates per hour during all four rounds of the CJ Cup event, featuring leaderboards with integrated open and current odds to win, as well as odds of head-to-head matchups, top finishes, winning margin, and other golf prop bets. As it worked previously, the PGA TOUR LIVE, the tour’s over-the-top (OTT) streaming platform, integrated live odds during the first two rounds of the Wyndham Championship in August.
PGA Tour senior vice president of media and gaming Norb Gambuzza said, “The focus of our sports betting partnerships is to engage fans in new and creative ways. As an element of this strategy, we began integrating live odds onto digital platforms in August and now we look forward to learning from this first-time test in a live telecast.”
Matt Prevost, BetMGM Chief Marketing Officer added, “The PGA TOUR has been a great partner for BetMGM. Being the first sports betting platform to integrate betting odds into a live PGA TOUR telecast speaks to the innovative nature of our partnership. We look forward to continuing to move the needle and work closely with the TOUR to produce great content.”
This past August BetMGM signed a multi-year content and marketing relationship to become an Official Betting Operator (OBO) of the PGA TOUR. The PGA TOUR has become one of the most popular offerings on BetMGM, with TOUR events consistently ranking at the top of all professional sports wagers. The BetMGM platform offers multiple betting formats, from money line and point spread bets to parlays and futures. BetMGM is currently licensed for sports betting in seven states including Colorado, Indiana, Michigan, Mississippi, New Jersey, Nevada, and West Virginia, and has announced plans to be in 11 states by the end of 2020.
The PGA TOUR is a Platinum Member of the National Council on Problem Gambling, committed to industry-leading responsible gaming practices.
We must give the PGA credit for their aggressive stance embracing the US legislative changes to promote sports wagering. They have not demanded any “integrity fee’ as other sports leagues have suggested nor bullied their way to provide data as a tax.
They have also introduced updated technology for their ShotLink Plus data system to assist wagering, which was originated in 2001. ShottLink is where three automated cameras are positioned on each link of the course. The cameras follow the flight of every ball hit using laser technology. The information about the shot is then instantly sent to the ShotLink truck positioned on sight, Thus far, it has proven not only a tool to enforce wagering integrity but has helped increase the popularity of “in-play” betting as well.
It will be interesting this weekend not only tracking the leaderboard at the CJ Cup in Las Vegas but the extra potential demand for golf wagering created by the visual odds supplied by BetMGM.
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Larry Gibbs is both a seasoned journalist and a respected online gaming industry consultant. His wry commentary & sharp analysis have appeared in numerous top gaming and sports wagering publications. He has also served as Vice President of US Gaming Services, a marketing research organization with 15 years of experience in US online wagering. He has spoken at noted gaming industry conferences including G2E, GiGSE, and NCLGS.
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