Indianapolis Colts Follow NFL Trend Signing Deal with Caesars and William Hill
A popular trend continued this week, and no doubt will continue to spread among other NFL teams.
This time it was Caesars Entertainment to become a sports betting partner of the Indianapolis Colts. It will be the pairing’s first National Football League team sponsorship deal.
Features of the Deal
As per the new agreement, Caesars will launch a free-to-play game titled Pick 6 Predictor. The game will involve players predicting the outcome of six different events for each Colts game. Customers will be able to win a variety of prizes including a stay at a Caesars property in Las Vegas, Nevada.
The game will be offered to players for free, and although there has been no indication as yet of rules or gameplay, the title indicates that it might likely involve predicting when an interception return for a touchdown will occur. And possibly which specific player would carry the football into the endzone.
Reports from Fox Business indicate Caesars will eventually enter into logo and brand sharing agreements, with the potential to include Colts-related promotions in the future. Any special offers involving the Colts will require approval from the Sports Wagering and Paid Fantasy Sports Division, the department of the Indiana state government responsible for all sports betting regulation.
Upon pending regulatory approval will be a full-fledged mobile betting app that will pair up with the Colts marketing division, making appearances across their multi-media platforms. Although no official announcement has been made, it would be expected the Colts would also construct a sports wagering lounge area within Lucas Oil Stadium in Indianapolis akin to other NFL facilities around the league.
Roger VanDerSnick, Colts Chief Sales and Marketing Officer, said:
In the digital age, and particularly this virtual world in which we find ourselves now, finding new ways to engage with our fans, partners and community are one of our top priorities. This partnership with Caesars Entertainment and William Hill will help us better connect with Colts fans everywhere as we navigate this very unique season in 2020 and offer a greater fan experience well into the future.
Chris Holdren Co-President of Sports and Online Gaming for Caesars Entertainment stated: “Our company has deep roots in Indiana. This expanded partnership with William Hill and our long relationship with the Indianapolis Colts deepens our strong ties within the community. Combined, both will provide an exciting entertainment experience – on gamedays and beyond.”
Sharon Otterman, Chief Marketing Officer of William Hill, commented:
This latest partnership between Caesars Entertainment and the Indianapolis Colts brings together three industry-leaders that are reshaping the way fans engage with sports during unprecedented times.
More to Come From Caesars
This partnership with the Colts is just one strategic move in surely will be several more among NFL teams expected since US mega casino giant Caesars recently acquired European sportsbook titan William Hill in a noteworthy deal. The deal is expected to be completed finalized in the latter half of 2021.
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Larry Gibbs is both a seasoned journalist and a respected online gaming industry consultant. His wry commentary & sharp analysis have appeared in numerous top gaming and sports wagering publications. He has also served as Vice President of US Gaming Services, a marketing research organization with 15 years of experience in US online wagering. He has spoken at noted gaming industry conferences including G2E, GiGSE, and NCLGS.
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