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Last Thursday the Eagles expanded their partnership with Unibet, one of the prestigious sports wagering brands in the US market. Unibet, who had already been serving as an Official Casino Partner of the team, adding the title of Official Sportsbook Partner to their existing portfolio.
Last season, Unibet part of the Kindred Group brand signed on to be an official casino partner of the Eagles, launching the partnership in November 2019.
What makes the Eagles an NFL leader is the team now has a total of three NFL sponsorship deals after adding Unibet along to FOXBet. The Eagles were also one of the first NFL teams to initiate contact with sports wagering companies to form an alliance as a leader within the New Jersey and Pennsylvania market. The 2019-2020 off-season allowed the Birds to take advantage of a new NFL policy, allowing teams to expand partner designations.
Arnas Janickas, VP Marketing US of Kindred Group, said:
For us, this is an exciting add-on to a successful working relationship. This means that we can extend our collaboration with the Philadelphia Eagles and provide their fans with unique, innovative experiences throughout our partnership, which we hope will last for a long time.
Catherine Carlson, Senior Vice President of Revenue and Strategy at Philadelphia Eagles, added: “We are excited to grow our existing partnership with Unibet through new opportunities and initiatives. It has been rewarding to work with Unibet over the past year and we look forward to a successful future with them.”
The Eagles have taken advantage involving the overall momentum of the growing sports wagering community within the Philadelphia area. That includes partnerships involving next-door neighbors the Philadelphia 76ers and the Philadelphia Flyers at the Wells Fargo Center in South Philadelphia plus onsite sportsbook locations at Parx Casino and Racetrack in nearby Bensalem, PA.
The Eagles also have a large following in adjacent Southern New Jersey with onsite sports wagering facilities. And of course, Atlantic City, New Jersey about an hour away from the Eagles Lincoln Financial Field.
In Nov. 2019, Unibet first became the Eagles’ official casino partner. Unibet has a permanent branding presence on Lincoln Financial Field’s newly constructed Northwest Suites located on the main concourse. Unibet signage is also prominently displayed on the “Eagles Nest Tower,” the stadium’s digital billboard. This new designation will allow the team and Unibet to expand opportunities to advertise and promote the brand.
It is expected that other NFL teams will quickly take a cue from the Eagles aggressive stance and likely also pursue these types of multi-tier opportunities the NFL will be allowing them soon.
Larry Gibbs is both a seasoned journalist and a respected online gaming industry consultant. His wry commentary & sharp analysis have appeared in numerous top gaming and sports wagering publications. He has also served as Vice President of US Gaming Services, a marketing research organization with 15 years of experience in US online wagering. He has spoken at noted gaming industry conferences including G2E, GiGSE, and NCLGS.
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