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Super Bowl Script: Coincidences or Conspiracy

Updated: January 30, 2026, 06:30 AM ET
3 min read

There’s a long-running gag that there’s a Super Bowl script involving the logo of the big game, and it comes up again ahead of Super Bowl 60. 

How exactly? 

The colors used in the logo and, more specifically, the color toward the bottom of the logo signal the Super Bowl winner.

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Super Bowl Script 2026

Super Bowl Script Theory in Recent Years

Another layer to this conspiracy came in 2022 when former NFL running back Arian Foster made a remark about the league being scripted. 

This seemingly held up with Super Bowl 56, when the Los Angeles Rams (gold) beat the Cincinnati Bengals (orange), and Super Bowl 57, when the Philadelphia Eagles (various shades of green) beat the Kansas City Chiefs (red).

This didn’t happen in Super Bowl 58, as the colors seemingly signaled the San Francisco 49ers and Baltimore Ravens. 

However, it wasn’t the Ravens who appeared in the Super Bowl. It was the Chiefs again. 

That said, the 49ers did appear. Their color wasn’t on the bottom, and they lost. 

So, going with this theory, it was somewhat correct. 

While the Ravens didn’t make Super Bowl 58, some have pointed to Taylor Swift's 2010 album “Speak Now,” which has a purple color scheme. 

Of course, Swift is dating Chiefs tight end Travis Kelce. His team won, and purple was the “bottom color.”

Yeah, that one is certainly a bit of a stretch.

Is There a Script for Super Bowl 60?

This year's Super Bowl 60 logo features a variety of colors, including pink, green, yellow, blue, white, and more. Thus, this theory lacks any basis. 

That said, a new theory has emerged. 

Back in Week 1, the NFL X account revealed a graphic that read “32 teams with February dreams. We’re so back.”

The graphic featured a player from each team, with the Lombardi Trophy and Levi's Stadium in the background. 

In the very front, standing next to each other were Seattle Seahawks quarterback Sam Darnold and New England Patriots quarterback Drake Maye. 

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Is Super Bowl Scripted?

In short, no. 

Yes, there are certainly some interesting coincidences. However, when multiple teams share the same logo colors, it’s impossible to confidently identify which team.

I’ll be honest, though, I did perk up when I saw the Week 1 graphic. 

That said, of course it’s just a coincidence. But then again, these are two unexpected teams, so it would make for some good scriptwriting. 

In all seriousness, though, if it wasn’t the logo or the graphic, someone would’ve found some other kind of link. 

It’s fun to point to these things, but no, the NFL isn’t rigged or scripted.

tip_r

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Richard Janvrin

Richard Janvrin

Sports Betting Analyst

Expertise:
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After graduating from the University of New Hampshire with a BA in Journalism, Richard Janvrin has been covering iGaming and sports betting since December 2018. Richard has covered betting at Bleacher Report, Gambling.com, The Game Day, Forbes, and more.
Email: richard.janvrin@wsn.com
Nationality: American
Education: Bachelor of English/ Journalism
Favourite Sportsbook: FanDuel Sportsbook
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Experience: 9 years
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