Image for Larry Gibbs Larry Gibbs - October 14, 2022

BetRivers “Gets on the Bus” Signing Jerome Bettis as Brand Ambassador & Spokesman

Betrivers Jerome Bettis Brand Ambassador
  • The NFL Hall of Famer will take an active role in the new Bet With a Winner campaign
  • Bettis’ strong ID in both Pennsylvania and Michigan key as two big BetRivers markets
  • BetRivers eagerly awaits introduction into Michigan online gaming market this month

Joining the current most popular trend, BetRivers has signed their retired well-known sports figure to lead efforts as company spokesperson and symbol to lead media and publicity efforts.

This week Rush Street Interactive online sportsbook BetRivers.com secured an exclusive content deal with Jerome Bettis, one of the top running backs in NFL history, as a key component of its new Bet With a Winner campaign.

As part of the deal, the partnership makes Bettis (a.k.a. “The Bus”) an exclusive betting endorser of RSI’s BetRivers brand. Bettis will serve as the company’s brand ambassador and spokesperson, engaging in upcoming promotions and events on BetRivers platforms. As a member of the RSI team, he will participate in BetRivers social media, along with additional digital and traditional media platforms.

Excited to hand-off leadership responsibilities to Bettis, Richard Schwartz of RSI said:

No matter where he was, growing up in Detroit, playing at Notre Dame, or during his iconic career in Pittsburgh, Jerome Bettis made a positive impact on and off the field. We are thrilled for Jerome to bring his authenticity and winning ways to the passionate sports bettors on BetRivers.com.

Background on Bettis

A native of Detroit, Bettis played three seasons at Notre Dame, where he rushed for over 1,900 yards and scored 37 total touchdowns. Drafted by the Los Angeles Rams with the No. 10 picks in the 1993 draft, he was named NFL Offensive Rookie of the Year.

A 1996 trade sent Bettis to the Pittsburgh Steelers.  In his initial season joining Pittsburgh, he acquired the nickname The Bus” and was named NFL Comeback Player of the Year. The first of many standout seasons where he became a star among many others on championship Steelers teams.

Bettis’ last season was perhaps his most memorable. Slowed by nagging injuries, he was the emotional leader of a Steelers team that became only the second Wild Card team in NFL history advancing to the Super Bowl, defeating the Seahawks in Super Bowl XL. Playing in front of his hometown crowd in Detroit, Bettis achieved his first Super Bowl championship ring in the final game of his historic NFL career.

Big Plans for RSI and BetRivers

Bettis will be busy as BetRivers continues to improve numbers with their strong presence in Pennsylvania, which include top sportsbooks in both the Pittsburgh and Philadelphia areas. They also have locations now in seven US states including Indiana, Illinois, Iowa, Michigan, Colorado, and New Jersey.

The first sportsbook at Rivers opened in December 2018 as a temporary facility after sports betting was legalized following the US Supreme Court reversal of PASPA (the Professional and Amateur Sports Protection Act). In early 2019 a $5 million renovation to the facility included bringing giant TV screens, including two 50 foot by 7-foot LED monitors plus twenty-four 86” flat screens to the property.

According to the Pennsylvania Gaming Control Board, the Western PA sportsbook has taken in over $456 million in wagering action. Of that amount, about $311 million online, or 68%.

Michigan will certainly be a target market for BetRiver’s expansion. The eagerly awaited launch of online gaming for the state is expected to begin within the next few weeks. BetRivers has prepared by partnering in June 2020 with Little River Casino Resort, a Manistee property owned and operated by the Little River Band of Ottawa Indians.

Image for Larry Gibbs

AUTHOR

Larry Gibbs

254 Articles

Larry Gibbs is both a seasoned journalist and a respected online gaming industry consultant. His wry commentary & sharp analysis have appeared in numerous top gaming and sports wagering publications. He has also served as Vice President of US Gaming Services, a marketing research organization with 15 years of experience in US online wagering. He has spoken at noted gaming industry conferences including G2E, GiGSE, and NCLGS.

Email: [email protected]

More info on Larry Gibbs
We've been featured on:
espn logo
reuters logo
cbs-news logo
forbes logo
entrepreneur logo
We only list licensed sportsbooks
18-plus
800 gambler black logo dmca logo gig media power affiliate ranking gig media igb best casino affiliate winner

© Rebel Penguin ApS 2022 (a subsidiary of Gaming Innovation Group Inc.)

We support responsible gambling. If you feel like you're losing control over your gambling experience, call 1-800-GAMBLER (NJ, PA, WV), 1-800-9-WITH-IT (IN), 1-800-BETS-OFF (IA), 1-800-522-4700 (NV), 1-800-522-4700 (CO, TN), 1-855-2CALLGA (IL), 1-800-270-7117 (MI).

WSN.com is registered with the New Jersey Division of Gaming Enforcement (DGE) under affiliate vendor ID 89744, with the Indiana Gaming Commission (IGC) under certificate of registration number SWR-000148, approved by the Pennsylvania Gaming Control Board as a gaming service provider, under certificate registration number 117656-1, possesses a Vendor Minor sports betting license from the Colorado Limited Gaming Control Commission (account number 94414163), granted a vendor registration number VR007603-20-001 by the Michigan Gaming Control Board, an interim Sports Wagering Supplier license, under license number SWS 066, issued by the West Virginia Lottery Commission, a sports betting vendor registration, under registration number #100400, issued by the Director of Gaming Licensing and Investigations of the Virginia Lottery to operate in the State of Virginia, and a Vendor Registration issued by the Sports Wagering Committee of the Tennessee Education Lottery Corporation.

Advertising disclosure: WSN contains links to online retailers on its website. When people click on our affiliate links and make purchases, WSN earns a commission from our partners, including ESPN and various sportsbooks.