When you sign-up through links on our site, we may earn an affiliate commission. Learn more >
William Hill made its debut last week at a great time, just as the Men’s NCAA Basketball Tournament gets underway this week. Only it wasn’t exactly planned that way as the major sportsbook operator planned to launch in February.
The Christmas morning recreational vehicle explosion in downtown Nashville damaged the city’s infrastructure and delayed the planned launch when William Hill hoped to debut for the Super Bowl. In the gaming business, perhaps good things happen to those who wait.
Kenneth Fuchs, William Hill US President of Digital added these comments on the Tennessee launch:
As we head into one of the most exciting times of the year for sports fans, the William Hill app will make March moments even more interesting for Tennessee bettors. We will have thousands of markets available, including for your local favorites, live in-game betting, and daily promotions and bonuses for players.
Among the new promotions: a $2,021 risk-free bet for new Tennessee sports betting customers.
Although Tennessee sports wagering has gotten off to a good initial start, it still has a way to go to prove its mettle among controversy with legislative rules different from many other US states.
Prior to launching, Tennessee was the nation’s first online-only sports betting platform. Legislators chose a debatable Lottery-run system, which had been underwhelming in other states. They also decided upon an unusually high 20% tax rate plus an extremely high 10% hold, which many viewed as a deterrent for prospective top-end sports betting providers.
The controversy quieted down when early results were tabulated. Tennessee accrued $211 in handle for January and overall, the first three months in operation have totaled $523 million in action. At that time, more than any other US state within a first three-month run of sportsbook operation. All accomplished with just four sportsbooks, operating with online betting only.
Tennessee is William Hill’s 12th market in which they have launched mobile/online. Other states include Colorado, Illinois, Indiana, Iowa, Michigan, Nevada, New Jersey, Virginia, West Virginia and Washington, DC, which also have William Hill onsite sportsbooks. New Mexico and Mississippi have William Hill retail sportsbooks. Besides deep sportsbook experience within the US, the company is also well-known internationally.
According to their press release, “William Hill offers a seamless experience that makes it easy and quick to make a sports wager and gives Tennessee sports fans a broad and deep array of markets and bet types, including live, in-game wagering.”
William Hill is unlikely to be the last sportsbook added to the roster in the Volunteer State. WynnBET and TwinSpires are looking to come aboard soon and probably a few others will join the list in the near future, giving sports bettors there an ample list to choose from.
The most intriguing upcoming test may come as more sportsbooks (like William Hill), join the field in Tennessee. Potentially, it is feared that the high tax rate and hold in the state may have an outcome on the odds passed on to the bettors. Should that happen it will immediately surface and be a problem necessary to rectify.
But for now, Tennessee bettors can take advantage of generous William Hill bonuses for new sign-ups and bet their favorite teams as March Madness begins.
Check out the WSN March Madness Free-to-Play Pick ’em Contest for your chance to win up to $5800!
Larry Gibbs is both a seasoned journalist and a respected online gaming industry consultant. His wry commentary & sharp analysis have appeared in numerous top gaming and sports wagering publications. He has also served as Vice President of US Gaming Services, a marketing research organization with 15 years of experience in US online wagering. He has spoken at noted gaming industry conferences including G2E, GiGSE, and NCLGS.
Email: [email protected]
© Rebel Penguin ApS 2023 (a subsidiary of Gaming Innovation Group Inc.)
We support responsible gambling. 21+ Only. Gambling problem? Call 1-800-Gambler.
WSN.com is run by iGaming Cloud Inc (a Gaming Innovation Group Subsidiary) and is registered with the New Jersey Division of Gaming Enforcement (DGE) under affiliate vendor ID 89744, with the Indiana Gaming Commission (IGC) under certificate of registration number SWR-000148, approved by the Pennsylvania Gaming Control Board as a gaming service provider, under certificate registration number 117656-1, possesses a Vendor Minor sports betting license from the Colorado Limited Gaming Control Commission (account number 94414163), granted a vendor registration number VR007603-20-001 by the Michigan Gaming Control Board, an interim Sports Wagering Supplier license, under license number SWS 066, issued by the West Virginia Lottery Commission, a sports betting vendor registration, under registration number #100400, issued by the Director of Gaming Licensing and Investigations of the Virginia Lottery to operate in the State of Virginia, and a Vendor Registration issued by the Sports Wagering Committee of the Tennessee Education Lottery Corporation.
Advertising disclosure: WSN contains links to online retailers on its website. When people click on our affiliate links and make purchases, WSN earns a commission from our partners, including ESPN and various sportsbooks.