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theScore has entered New Jersey’s crowded sports betting market after the New Jersey Division of Gaming Enforcement (DGE) approved the company’s application to offer internet and mobile wagering in the state.
The company’s wagering endeavor in New Jersey will be run through their subsidiary, Score Digital Sports Ventures.
Under the rules of the DGE, theScore will first have to undergo a soft-launch approach to releasing their sportsbook app with a handful of random testers before they can fully launch the app across New Jersey in the days before football begins in early September.
“This is a huge milestone and a result of the tireless hard work that has gone into getting our sportsbook ready for launch,” said John Levy, Founder and CEO of theScore.
“We can’t wait to debut a best-in-class sports betting offering in New Jersey, delivering a truly unique and holistic sports media and wagering experience for fans.”
The New Jersey announcement that theScore’s application is ready for testing puts plans that were first announced in December of last year into effect for the company.
theScore is the 15th online site that has been granted approval by the DGE for sports betting operation in the state of New Jersey.
theScore’s mobile app is one of the most popular platforms to place sports bets in the nation.
According to the company, four million users place their bets with theScore’s app for mobile devices.
In anticipation of the app’s release later this month, the company has started to alert customers in New Jersey that once a brief testing period ends that they will be able to use the app for their betting needs.
Testing for the application will make sure that the mobile app handles deposits, payments and geolocation with integrity and reliability.
At launch, the online sportsbook app will be operating under the gaming license of the very popular Monmouth Park.
The company hopes to have final approval granted for the application in time for the beginning of the very lucrative football season that begins for the NFL on September 5th.
News of the emergence of the company’s soon-to-be released mobile app comes on the heels of the company announcing their partnership with Penn National Gaming.
Under that arrangement, theScore has the right to offer online and mobile betting options to customers in 11 states where Penn National has physical casinos locations and racetracks.
When the two companies agreed to the partnership, Penn National Gaming took a 4.7% stake of theScore, a slice of the company valued at $7.5 million.
For theScore, entry into New Jersey signals the dawn of a new era for the company that gives them access to one of the biggest markets in the United States.
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